Anheuser-Busch Competitive Advantage

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According to research, most breweries have similar equipment to brew its products meaning there may not be too much of a difference between Anheuser-Busch and its competitors (Appleyard). To constantly reduce water usage, Anheuser-Busch needs to be in the front-lines of innovation. As newer technologies are developed, Anheuser-Busch will need to take advantage of the opportunities and implement the newest technologies in its breweries. Bioelectric Wastewater Management also known as EcoVolt is an example of a technology that Anheuser-Busch should take into consideration. Developed with assistance from the National Science Foundation, EcoVolt’s bioelectric innovation uses electrogenic organisms to generate clean energy from wastewater. …show more content…
In turn it decreases the costs for eh company, but also take into consideration the environment ("Bioelectric Wastewater Treatment for Clean Water and a Better Environment") EcoVolt reduces the amount of carbon dioxide as well as other waste product that enter the atmosphere by converting it to methane. Due to this The Bear Republic Brewing Company will save 4000 metric tons of carbon dioxide from harming the atmosphere because EcoVolt converts the methane to power. Another useful feature of EcoVolt is that it produces clean water from wastewater. It allows companies to reuse water for irrigation, cleaning, or production and leaves more water around the world for others ("Bioelectric Wastewater Treatment for Clean Water and a Better …show more content…
For instance, Anheuser-Busch may question the credibility of the system, whether or not it is effective in operating in its facilities. EcoVolt can be considered brand new especially since it was only created in 2013. Another question can be is if the quality of Anheuser-Busch’s beer will significantly change because EcoVolt may not be compatible with its current equipment or system. Even costs can be an issue especially up-front costs and the total cost of ownership of EcoVolt. Though there may be many questions that may be asked, EcoVolt is an innovative approach that top-tier breweries right now are not using. Anheuser-Busch could be the first top-tier brewery to take its innovation practice to the next

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