Second Cup
Second cup is a Canadian specialty coffee company. Since, 1975 there are over 345 cafes across the country. Its headquarters is in Mississauga, Ontario. Second cup was founded by Tom Culligan and Frank O’Dea. There are second cup in the United States, Saudi Arabia, Kuwait, Qatar, Iraq. It is expected to open in Pakistan in 2013 and in United Kingdom in 2014. Second cup’s sales complete with Starbucks, Tim Horton’s and McDonald’s. Second cup has also joined the social networking world. The second cup’s Facebook page includes trivia questions, information about new promotions, and answering customer concerns. Second cup products include frozen hot chocolate, flavoured fair trade coffees, vanilla bean hot chocolate and Icepresso. Further, second cup also serves a number of seasonal muffins, squares, brownies and cakes. …show more content…
Further, second cup is also failing to leverage its longstanding commitment to sustainability. As it is seen that second cup is celebrating its 40th Anniversary, the company is not unfamiliar to Canadian out-of-home coffee drinkers. Whereas, there are some consumers, who are largely unfamiliar with brand. So, second cup has become lost among food service giants. It is notice that second cup is facing a daunting challenge to re-establish itself in a field of strong competitors.
A second cup store has lack consistency as compared to other food service retailers as franchisees do not want to pay to update the store’s environment. The second cup company does not have a specific target market strategy instead of choosing to target all ages like youth, seniors, working professionals.
Second cup is a Canadian specialty coffee company. Since, 1975 there are over 345 cafes across the country. Its headquarters is in Mississauga, Ontario. Second cup was founded by Tom Culligan and Frank O’Dea. There are second cup in the United States, Saudi Arabia, Kuwait, Qatar, Iraq. It is expected to open in Pakistan in 2013 and in United Kingdom in 2014. Second cup’s sales complete with Starbucks, Tim Horton’s and McDonald’s. Second cup has also joined the social networking world. The second cup’s Facebook page includes trivia questions, information about new promotions, and answering customer concerns. Second cup products include frozen hot chocolate, flavoured fair trade coffees, vanilla bean hot chocolate and Icepresso. Further, second cup also serves a number of seasonal muffins, squares, brownies and cakes. …show more content…
Further, second cup is also failing to leverage its longstanding commitment to sustainability. As it is seen that second cup is celebrating its 40th Anniversary, the company is not unfamiliar to Canadian out-of-home coffee drinkers. Whereas, there are some consumers, who are largely unfamiliar with brand. So, second cup has become lost among food service giants. It is notice that second cup is facing a daunting challenge to re-establish itself in a field of strong competitors.
A second cup store has lack consistency as compared to other food service retailers as franchisees do not want to pay to update the store’s environment. The second cup company does not have a specific target market strategy instead of choosing to target all ages like youth, seniors, working professionals.