The New Belgium Brewing Company

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The New Belgium Brewing Company has become one of the top 5 largest craft brewery in the United States, producing enormous amounts of barrels of bear per year with a distribution network that reaches more than 35 states (Rhodes, 2015). Based on research, New Belgium’s success has been driven by the alignment of its business model and operating model. Furthermore, the company’s model leverages high employee and community engagement to generate ground-breaking products that consumers take personal pride in acquiring (Rhodes, 2015).

The new Belgium Brewing Company had several competitive advantages that helped shape the company’s strategic focus. First, the company exhibited organizational advantages. Meaning the company wanted to create

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