New Belgium Brewing Company Case Study

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New Belgium Brewing Company strives to be environmentally friendly. NBB wants to make sure the earth continues to be vibrant for years to come. Minimizing the resources used, promoting recycling within the office, and giving away bike to encourage the team to ride instead of drive is just a few of the strides the company has taken to go green.

“ At New Belgium, we believe in using every tool at our disposal to create the vibrant future we envision for the earth and her inhabitants. In addition to minimizing our resource consumption, collaborating in our value chain, promoting business practices which empower people and create right livelihoods, and a generous philanthropy program, we advocate for environmentally and socially responsible policy.”(“Policy and Industry,” n.d.).

NBB has taken such actions in order to make changes that will better the environment, not only to keep the earth green, but to teach the masses to do the same. Collaborating with other companies,utilizing their high notability allow the company not only make a change but gives
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Taking the time to educate all employees, going above and beyond to stay green, opening your financial and teaching your staff how to read them are all examples of a company with high morals. When consumers see all of the positive aspect of a company they are more than happy to buy the product to help the processes to continue. Turnover rate within the company has to be very low. Treating your employees as valued team members keeps them wanting to come back and work hard each and every day. NBB builds a culture where each individual knows how important they are to the company. Not only do they give them opportunities to learn as much as they can about the company, they also show their employees how to get the most out of products they use daily. Recycle, reduce, reuse seems to be a key factor within the walls of

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