New Belgium Brewing Company

excellence, product leadership, and/or customer intimacy and also stems from the firms' capabilities in relation to those held by the competition. (Ferrell, 2011, p. 149). One of the competitive advantages I noticed with New Belgium Brewery was their use of environmental metrics. The company has a focus on giving back to the environment. One of their goals is to reduce the use of water per barrel. This could prove to be difficult if they are to increase distribution as water is the main…

New Belgium Brewing has been one of the more socially responsible brewing companies in the world as exemplified by the award given by the Business Ethics Magazine. They have been focused on both profitability and responsibility ever since the inception in 1991 by using the triple bottom line approach. The triple bottom line approach looks at business through economic, social, and environmental aspects and this influenced the core values that the company follows to date. New Belgium Brewing has…

New Belgium many competitive advantages. The beer company is privately owned and takes care of its employees. The company also enjoys a very close knit, almost family like, customer base. New Belgium uses this to drive sales as their own customers word of mouth is what continues to help it grow. These are great competitive advantages to have. However, there is another that is truly remarkable to see in a company. The most important and the cornerstone of New Belgium is its social responsibility.…

many things that need to be considered before New Belgium brewery decides whether or not to go through with this accreditation. They need to find out who their stakeholders are in this situation and what environment will benefit the most amount of people. The processes in which New Belgium makes decisions is a crucial part of their business model and having this certification might change that. Also they need to assess ethical theories their company operates in and if the certification’s…

advantages, there are different aspects to the concept. According to Ferrell and Hartline, it is important that companies focus on operational excellence, product leadership, and customer intimacy (2014).In regards to New Belgium’s competitive advantage, I would the most important advantages would include their responsibilities to society and responsibilities to employees. New Belgium offers their employees many incentives due to their success. Some of the incentives in which the employees are…

Understanding the importance of leadership and organizational culture has truly helped to define New Belgium Brewery and set it apart as a benchmark for other companies. They have accomplished this through their sustainability practices, environmental stewardship, employee ownership, philanthropy, and high involvement culture. I will support the quote below using a situation related to Jordan’s work at New Belgium Brewery. "Culture by definition is elusive, intangible, implicit, and taken for…

In 1996, New Belgium Brewery hired Geg Owsley as marketing director that developed a contest called "What's Your Folly?" to invite consumers to pitch their Beerdream (an adventure enhanced by New Belgium Brewery beers) to win immortal fame on a New Belgium Brewery mailable postcard or coaster Ferrell & Hartline, 2014, p. 362). The New Belgium Brewery team reacted positively to the presentation of the ad campaign with the exception of the suggested tagline "Follow Your Folly...Ours is Beer."…

As Chief Operating Officer, I would entertain the idea of opening a third brewery, this would stick with the theme of maintaining its strategic focus and growing the company. Before starting this venture, first I would list the positives and negatives next to each other and then make an informative decision. When considering the expansion of a business there are many things to think about before making any decisions. Key items on my list of pros would include: shorter travel distances for…

and engage in activities,” contributing to an increase in profit without committing fraud. The next article is by Efreeburg, detailing two companies who are the epitome of good social responsibility. Things such as environmental sustainability, employee and customer satisfaction and single-stream recycling are what make Greyston Bakery and New Belgium Brewing “Best for the World” These perspectives are incompatible. One exists to negate the other. On the one hand, the B corporation article…

When asked to create a new television ad for New Belgium Brewery in Asheville, North Carolina, I would spend an ample amount of time familiarizing myself with the town and its population. I would want to establish a SWOT analysis to determine what the strengths, weaknesses, opportunities, and threats could be. The is a crucial step in the strategic marketing plan. I would be interested in knowing the geographical aspect of the area, such as, how large is the population, are the residents mostly…