New Belgium Brewing Company

New Belgium Brewing Company (NBBC) can maintain its strategic focus as the company continues to grow by assessing the results of its SWOT analysis, the adjust the shifting marketing plan to address the focus of the target audience and exploit competitive advantages to deliver value to its customers or perceived value (Ferrell & Hartline, 2014).NBBC needs to diversify its product line markets and continue to communicate its messages of social responsibility and employee empowerment. (Kenyon &…

the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability? New Belgium Brewing works to target three environmental issues, cost-efficient energy-saving alternatives for conducting its business and reducing its impact on the environment, recycling, creative reuse strategies, and green building techniques. To manage these environmental issues, New Belgium…

Brewing Social Responsibility Corporate social responsibility is essential to all corporations and how they are viewed by the public. Along with corporate social responsibility, sustainability is also very important to a corporation’s success. New Belgium Brewing has taken sustainability and corporate social responsibility into consideration in their everyday business practices. The corporate culture of New Belgium Brewing will be detailed explaining how they handle environmental issues that…

It’s faster, smarter, easier to use and, most importantly, totally ready to help you quickly learn about and find your favorite New Belgium beers, events and exclusive goodies. The beer menu is faster than ever, and so is finding beer nearby and getting directions for that critical beer run. We added a Feed to keep you up to speed on new releases, exclusive content about new beers, events like Tour de Fat and Clips Beer and Film, and promotions with rad prizes. Log in (Grand Cru membership) is…

New Belgium’s focus on sustainability, whimsy, and fun is clearly rooted in its Colorado-based culture and the ethos of its founders and employees. As New Belgium’s distribution continues to expand away from that locale, how can the company make its branding and messaging resonate with consumers in different parts of the country? As stated in the text by Ferrell and Hartline, “When a company grows as rapidly as New Belgium Brewing, the tendency is not to mess with a good thing” (Ferrell &…

The New Belgium Brewing Company was founded in 1991 by Jeff Lebesch and his wife Kim Jordan. (Ferrell & Hartline, 2011) They started brewing craft beer in their basement and sharing with friends in their Colorado home. The company quickly grew and moved into a custom building in 1995. (Ferrell & Hartline, 2011) In the early days, the company’s main method of marketing was word of mouth from happy or satisfied customers. (Ferrell & Hartline, 2011) The company as of December 2013 had 456…

First, in order to acquaint New Belgium products into new markets, the company should employ a specialized sales team that will go into local bars and pubs and buy New Belgium products for locals. This will begin the grassroots campaign which New Belgium has thrived upon throughout their history. In order to keep the company culture in the new eastern brewery, the co-founders Jeff and Kim Lebesch should be sent to head the new branch. Because the culture and values are already entrenched in the…

initial and pivotal process in ensuring that New Belgium Brewing (NBB) Company’s branding and messaging stays perpetual is assuring that the new location fits to their core focus. During the planning phase, NBB created a listing of 33 criteria that each of the locations must meet and in addition, involved employees from all areas of the company to ensure a proper fit. This process of including the employees from all areas, was critical to the success of the new expansion because without the…

Initially, the “Tinkerer” was positively accepted from the New Belgium Brewery team, all with the exception of the tag line Follow Your Folly” as many thought this tagline to be too negative in tone and meaning and undermined their quality (Ferrell & Hartline, 2014). The use of the word folly was essentially a word that won over its use despite the negative connotation that many stated it gave off. I guess many felt the use of the word would tarnish their brand and image that they have held…

Growth means change. With growth comes uncertainties and fears. Companies like New Belgium welcome growth and change. Other company’s like Blockbuster have become extinct because of the lack of change and growth. New Belguim is one of the eight craft breweries in the United States who continues to grow and increase revenue (Reid & Gatrell, 2015). New Belgium can maintain its strategic focus as the company continues to grow by providing an executive summary to all employees. Small or large…