Page 1 of 14 - About 131 Essays
  • SWOT Analysis: Hockley Valley Brewing

    Introduction Hockley Valley Brewing (Hockley) has come to the conclusion that light beers are more popular than dark ones. Since its dark beers have always been its flagship product, Hockley has to decide whether to change its marketing mix to adapt to the latest market trend, or to keep steady in its current course. Their proposed solution, should they decide to follow through with it, is a new light lager called Hockley Classic. SWOT Analysis Strengths: • Have a talented brewer, who is from a German family with lots of experience in brewing. • Owners spent lots of time researching industry (Competitors, consumers, retailers). • Packaged product in cans, which are superior and cheaper than alternatives. • Has best-selling dark craft beer…

    Words: 747 - Pages: 3
  • Lager Tasting Research Paper

    Suppose that you have recently wrapped up the last sorts out and your home bar is prepared to stimulate. In any case, you would prefer not to simply have individuals over. You need to do it in style. These thoughts will work whether you are having a bar warming, or in the event that it has been for a short time since you have had companions over and you need to accomplish something exceptional for the event. Lager Tasting I have tossed some nonexclusive brew tastings together where my…

    Words: 579 - Pages: 3
  • Corona Vs Heineken Case Study

    Many brewers follow similar recipes, but the ingredients of Corona and Heineken is the second reason to compare these two beers. Corona and Heineken both have a great high quality taste, but the ingredients differ. Although the basic recipe for Heineken is closely guarded, the ingredients are no secret. Heineken ingredients include barley malt (grain), hops (flavor-maker), water, yeast, and gluten with no additional additives. The amount of gluten usually depends on whether the beer is a…

    Words: 962 - Pages: 4
  • Budweiser's 2015 'Lost Dog' Super Bowl Commercial Analysis

    In today’s society we are constantly being pulled and prodded towards new products that are being advertised to say that they will be beneficial to our lives. In the end, they really do not. The truth being we are persuaded though many different channels. Some of the channels that are used can be entirely nonverbal. The artifact that I chose is the Budweiser’s 2015 ‘Lost Dog’ Super Bowl Commercial Found here: The commercial took us through many…

    Words: 1664 - Pages: 7
  • MMBC Case Analysis: Mountain Man Lager Case

    Company introduction and Reasons to enter in light beer market The company was founded in 1925 by Guntar Prangel. Mountain Man Lager has a strong market presence in East Central America. This brand has been popular from last 50 years. The main customers are blur collared males in the age group of 45 plus. The company has got many awards and recognition i.e. best known regional beer with an unaided response of 67% from state adult population. The company also won best bear award in West Virginia…

    Words: 1060 - Pages: 5
  • Mountainman Company Case Study

    The Mountain Man Beer Company has defined it’s self by the unique position in which it only has one type of beer to sell. Mountain Man Lager is known as “West Virginia’s beer”, and has fostered the reputation as a legacy beer. It has won numerous awards over the years, including the reward for best beer in West Virginia over the past eight. As many companies have adopted other varieties of drinks into their product mix, MM has maintained it’s one and only Lager and has successfully done so for…

    Words: 973 - Pages: 4
  • Ale And Grains Inc.: Case Study

    To all the shareholders of Ale and Grains, Inc., It is my pleasure to offer you my assessment and recommendation in regard to the condition that might affect tax concerns, especially the fact that Gustav and Heidi Lager, as individual owners of Ale and Grains, Inc., have recently obtained a divorce. In order to attain common grounds in regard to this matter, the following facts and assumptions are hereby presented:  Ale and Grains, Inc. is an S corporation, which means certain criteria must…

    Words: 1020 - Pages: 5
  • Story Of The Modern Feminist Movement Analysis

    Life comes with many obstacles and challenges. In the 1960s-1980s, during the Feminist Movement, women were fighting for equality, for liberation and for freedoms. Brenda Lager was born and raised in the inner city of Cincinnati in the 1950s. She grew up in a blue collared family and her ancestor descended from indentured servants from Scotland. Brenda Lager had many disadvantages in her life and was restricted in the way she had to live her life. She is a military wife and a mother of two…

    Words: 1991 - Pages: 8
  • Mountain Man Beer Company Case Study

    his father, Oscar Prangel, is planning on retiring. MMBC has been brewing one type of beer, the Mountain Man Lager for the company’s entirety. Mountain Man Lager is a highly recognizable brand, especially in the East Central region of the United States. It is commonly known as “West Virginia’s beer.” For the first time, MMBC has seen a 2% decline in sales which is due to changing preferences in the market. Younger drinkers have been shifting towards light beers. Consequently, light beer sales…

    Words: 1417 - Pages: 6
  • Hockley Brewing Co. Inc. Case Analysis

    enter to the mainstream light beer market as they lack a competitive edge Hockley is facing increased brewing time and higher production costs • The production of lager requires a considerable increase in brewing time, and a 50 per cent rise in production costs, which is detrimental to Hockley’s profitability Hockley is over-reliant on one distributor, the LCBO • Hockley has limited distribution channels and retail outlets • Most of Hockley’s beer is distributed through the 50 LCBO retail…

    Words: 752 - Pages: 4
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