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    Introduction Hockley Valley Brewing (Hockley) has come to the conclusion that light beers are more popular than dark ones. Since its dark beers have always been its flagship product, Hockley has to decide whether to change its marketing mix to adapt to the latest market trend, or to keep steady in its current course. Their proposed solution, should they decide to follow through with it, is a new light lager called Hockley Classic. SWOT Analysis Strengths: • Have a talented brewer, who is from a German family with lots of experience in brewing. • Owners spent lots of time researching industry (Competitors, consumers, retailers). • Packaged product in cans, which are superior and cheaper than alternatives. • Has best-selling dark craft beer…

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    Mountain Man Lager Case

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    The best solution for MMBC to deal with this problem is to introduce a new product via brand extension, the Mountain Main Light, to target young drinkers. This is because light beer sales in the U.S. had been growing over the previous six years. Additionally, the company should aggressively market the new product with better marketing strategies. First, the company needs to create a new “light” formula with the same quality as Mountain Man Lager. MMBC should meticulously reformulate the new…

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    Suppose that you have recently wrapped up the last sorts out and your home bar is prepared to stimulate. In any case, you would prefer not to simply have individuals over. You need to do it in style. These thoughts will work whether you are having a bar warming, or in the event that it has been for a short time since you have had companions over and you need to accomplish something exceptional for the event. Lager Tasting I have tossed some nonexclusive brew tastings together where my…

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    In today’s society we are constantly being pulled and prodded towards new products that are being advertised to say that they will be beneficial to our lives. In the end, they really do not. The truth being we are persuaded though many different channels. Some of the channels that are used can be entirely nonverbal. The artifact that I chose is the Budweiser’s 2015 ‘Lost Dog’ Super Bowl Commercial Found here: https://www.youtube.com/watch?v=VWeKtqWc2EA. The commercial took us through many…

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    Many brewers follow similar recipes, but the ingredients of Corona and Heineken is the second reason to compare these two beers. Corona and Heineken both have a great high quality taste, but the ingredients differ. Although the basic recipe for Heineken is closely guarded, the ingredients are no secret. Heineken ingredients include barley malt (grain), hops (flavor-maker), water, yeast, and gluten with no additional additives. The amount of gluten usually depends on whether the beer is a…

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    Guinness Commercial

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    Guinness: The Beer that Brings Friends Together Commercials use tactics such as beautiful women, comedy, emotion, music, dialogue and high standards to sway the public into thinking that their product is the best product on the market. Guinness, an international beer company, utilizes inspiring music, emotion and dialogue throughout their commercial to show that their beer is the best. As a result, these three tactics are used to emphasize how their beer brings friends together and how…

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    “For friends that come together to reach for better,” could be a slogan for many positive products on the market. Would you ever guess it to be for a beer, such as Michelob Ultra? Michelob was originally an all malt beer when it was first brewed in 1896. However, for the first time, Michelob Ultra will also be brewed with 100 percent malt for a complex flavor while still being a “superior light beer,” according to www.anheuser-busch.com. Michelob Ultras unique ad and commercial both attempt to…

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    Michelob Ultra Commercial

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    “For friends that come together to reach for better,” could be a slogan for many positive products on the market. Would you ever guess it to be for a beer, such as Michelob Ultra? Michelob was originally an all malt beer when it was first brewed in 1896. However, for the first time, Michelob Ultra will also be brewed with 100 percent malt for a complex flavor while still being a “superior light beer,” according to www.anheuser-busch.com. Michelob Ultras unique ad and commercial both attempt to…

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    Company introduction and Reasons to enter in light beer market The company was founded in 1925 by Guntar Prangel. Mountain Man Lager has a strong market presence in East Central America. This brand has been popular from last 50 years. The main customers are blur collared males in the age group of 45 plus. The company has got many awards and recognition i.e. best known regional beer with an unaided response of 67% from state adult population. The company also won best bear award in West Virginia…

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    findings of what defines human beings. From these, he shows how the Lagers were intended to systematically strip these traits from their prisoners. Overall, he notes two central characteristics of humans: a need for distinction and the desire for power. First, on the idea of a need for distinction, Levi immediately notes a need throughout all history for separation of good and bad, a “we” and “they” mentality (Levi pg 36). This is the ideal that humans employ to simplify the chaotic nature…

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