Jacob Ammerman
Writing and Rhetoric
September 14, 2017
Threshold Writing #1
Budweiser “Friends Are Waiting” Commercial Coming home to your best buddy is enough reason to never drink and drive. Budweiser shows this effectively in one of their commercials labeled, “Friends Are Waiting.” Their target audience could be American audiences who are 21 and older but it could also be anyone who is eventually going to be 21. If they can persuade a teenager into valuing their brand, eventually when that teenager is “of age”, they’ll have a paying customer. This commercial could be targeting a specific kind of beer drinker, instead of just beer enthusiasts in general. Budweiser’s purpose for this commercial is probably to sell more beer, but what is the …show more content…
From there, Budweiser starts using Pathos to create this sense of feeling/emotion by showing all the adventures this man and dog go through. This generates a relationship this man and dog have that the audience can see. With background music playing, this commercial creates a happy feeling that we can relate to ourselves, which draws in the audience. The next scene, we can see the man leaving his house with some friends and a case of Budweiser. As he leaves, the man says goodbye to the dog and closes the door. Whilst the man is gone, the music changes to a depressing tune and the audience sees the dog waiting by the door, looking at the window, and whimpering while he waits for his owner to get back. As the next day arrives, the image of the dog waiting for his owner disappears, and a black screen saying, “For some, the waiting never ended.” In the background, the dog is whimpering which tugs at the audience’s feelings. The next screen is still black but the words, “But we can change that” appear. The music changes and we see the owner come home and comfort his dog and apologize. The owner stayed at the friend’s house because he was too drunk to drive. The last words that pop up are, “Make a plan to make it home. Your friends are counting on
Writing and Rhetoric
September 14, 2017
Threshold Writing #1
Budweiser “Friends Are Waiting” Commercial Coming home to your best buddy is enough reason to never drink and drive. Budweiser shows this effectively in one of their commercials labeled, “Friends Are Waiting.” Their target audience could be American audiences who are 21 and older but it could also be anyone who is eventually going to be 21. If they can persuade a teenager into valuing their brand, eventually when that teenager is “of age”, they’ll have a paying customer. This commercial could be targeting a specific kind of beer drinker, instead of just beer enthusiasts in general. Budweiser’s purpose for this commercial is probably to sell more beer, but what is the …show more content…
From there, Budweiser starts using Pathos to create this sense of feeling/emotion by showing all the adventures this man and dog go through. This generates a relationship this man and dog have that the audience can see. With background music playing, this commercial creates a happy feeling that we can relate to ourselves, which draws in the audience. The next scene, we can see the man leaving his house with some friends and a case of Budweiser. As he leaves, the man says goodbye to the dog and closes the door. Whilst the man is gone, the music changes to a depressing tune and the audience sees the dog waiting by the door, looking at the window, and whimpering while he waits for his owner to get back. As the next day arrives, the image of the dog waiting for his owner disappears, and a black screen saying, “For some, the waiting never ended.” In the background, the dog is whimpering which tugs at the audience’s feelings. The next screen is still black but the words, “But we can change that” appear. The music changes and we see the owner come home and comfort his dog and apologize. The owner stayed at the friend’s house because he was too drunk to drive. The last words that pop up are, “Make a plan to make it home. Your friends are counting on