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    Hockley Classic takes longer to produce. • Factory production costs of Hockley Classic are 50% more than ales. • Factory doesn’t have enough capacity to produce Hockley Classic and all their current products. • Some beers are only available seasonally and in certain, limited, geographic regions. Opportunities • Supported by local Orangeville residents. • Craft beer makers are represented by Ontario Craft Brewers (OCB), who help promote all producers. • Consumers believe craft beer is of higher quality. • Market share for craft beer has more than doubled in the past decade. • Craft beer sales growth was the highest in LCBO stores, and grows 10% across all retail channels annually. • Light beer was the best selling beer in Ontario and North America. • Consumers prefer local, cheaper breweries. • Hockley has a great relationship with LCBO, which helps to get prime in-store space. • Microbreweries given full control over final price point by retailers. • Proposed price for Hockley Classic is less than its competitors. Threats • LCBO, brewery storefronts, and The Beer Store are the only major outlets allowed to sell beer. • The Beer Store is owned by large multi-national beer companies. • Mill Street Brewery and Steam Whistle both produce lager in same market with great success. • Both competitors have brewery storefronts in prime locations. • Hockley is known for its dark ales, not for its light lagers Implications It is important to note that the owner of Hockley discovered…

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    To all the shareholders of Ale and Grains, Inc., It is my pleasure to offer you my assessment and recommendation in regard to the condition that might affect tax concerns, especially the fact that Gustav and Heidi Lager, as individual owners of Ale and Grains, Inc., have recently obtained a divorce. In order to attain common grounds in regard to this matter, the following facts and assumptions are hereby presented:  Ale and Grains, Inc. is an S corporation, which means certain criteria must…

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    Otto Dilba, one of the owners of Ale Asylum. His passion for his company, which open in 2006 with his partner and brew master, Dean Coffey as well as five silent partners, was evident throughout our interview. Otto holds a degree in marketing and previously worked in bars to put himself through college. After college, he worked for a graphic design firm for three years when Dean approached Otto about opening a brewery. Dean was already a well-known brew master in Madison. However, Dean…

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    Brewers played a vital role in feudalism. Ale was very important to the people in the middle ages. Almost everyone drank ale in the Middle Ages. It was what people chose to drink the Medieval England at the time because it was more affordable than wine. Each household required a large supply of ale at a time. A family of about 5 people would need 8¾ gallons a week. They provided a lot not nutrients as well as hydration (Kerthjalfadsson, Tofi). In the Middle Ages clean water was a luxury and…

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    Does the typical school green bean truly get 15 pounds? Or, on the other hand is it a myth? According to a Web MD article created by M.D Kathleen Zelman called "Eat less carbs Myth or Truth: The Freshman 15" in 2011, "it's a tiny bit of both." Regardless of whether these 15 pounds of weight get is reality or fiction, who could battle that eating more profitable is not a keen thought? I will show to you that eating more helpful is less requesting than you may presume, and that it looks good Right…

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    In recent weeks, I had to think a lot about what Spanish film I would like to review. Since I took a class in the history of art, I have had an interest in learning how some works of art are related to historical events. Now I have decided that I would like to talk about the movie: The Last Supper. Directed by Tomas Gutierrez Alea, this film talks about different topics. For example; slavery, history and art. As I think the themes of the film are important, I will talk about the issues more…

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    created god named Ale. Ale is said to be the reason why the Olympian gods stopped interacting with humans. Ale was never born, he was created by a group of humans that called themselves Exitium. Exitium grew tired of the gods interfering with their daily lives and started researching ways to be able to destroy the Olympian Gods. In their path of exterminating the gods they stumble into a way to communicate with the Titan Prometheus, Exitium knew what they could do with this achievement.…

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    Chop Shop Stereotypes

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    Chopping Up Negative Stereotypes of Poverty? Not Quite The film Chop Shop directed by Ramin Bahrani follows the life of a twelve year old boy Alejandro, known as Ale, and his older sister Isamar, known as Izzy. The two live in a makeshift room inside a car repair garage. During the day Ale works for the owner of the garage and Izzy works in a food truck nearby. Unbeknownst to Ale, Izzy also works as a prostitute at night. They eventually are able to save up enough money to purchase a food truck…

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    Achilles Overpaid

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    Running was the ultimate test of speed; covering the arenas track from one end to another, about two hundred meters. Soon a loud booming voice was heard announcing, “Contestants to the start.” Achilles and Ale ended up running side by side. Both were running the same speed, not being able to outrun the other. Sweat dripping and both breathing heavily, they were each striving to get first place. About half way through, Achilles heard a loud thump and suddenly saw that Ale was no longer running by…

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    from the past? Have you ever asked yourself what did people eat in the Middle Ages? What did they do all day, without technology?” In the Middle Ages, the lowly peasants of the world were called “serfs.” They did all the work. Serfs farmed, and served their lord, with little thanks in return. Serfs ate much the same food that we do today. The work that they do is oftentimes done by machines today. They lived in one room houses that were sometimes no warmer inside than out. Serfs were…

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