Guinness Commercial

Guinness: The Beer that Brings Friends Together Commercials use tactics such as beautiful women, comedy, emotion, music, dialogue and high standards to sway the public into thinking that their product is the best product on the market. Guinness, an international beer company, utilizes inspiring music, emotion and dialogue throughout their commercial to show that their beer is the best. As a result, these three tactics are used to emphasize how their beer brings friends together and how important friendship is in people’s lives. The producers of this commercial utilize music to highlight the most important parts of the commercial. The commercial portrays a group of friends, that are confined to wheelchairs and are playing basketball. As …show more content…
A powerful portion of the commercial is when the group of friends is attempting to make a basket. The group of friends try multiple times to make a basket, but are unable. Their individual facial expressions show that it is a tough and frustrating task. This part of the commercial alludes to something much bigger. This part shows that life is tough and sometimes we make it and sometimes we do not. Another powerful part of the commercial was when a man falls out of his wheelchair and immediately gets up. This also alludes to the fact that life is unforgiving and will knock us down, but it is up to the individual to decide if they want to continue. Lastly, the most crucial portion of the commercial occurs when all of the friends are leaving the gym. It is revealed that only one player on the basketball team is paraplegic. This portion is the most important part because is shows how important friendship is in our everyday lives. Therefore, this commercial shows that life can be tough and will knock us down, but we are capable of picking ourselves up and friendship is always a good way of coping with a daunting …show more content…
The commercial uses three keywords to not only describe the story of a paraplegic man and his friends, but also to describe what their beer is like. commercial’s first keyword word, “dedication” is used when a man falls over in his wheelchair. They used the word dedication, because it takes dedication to pick yourself up and continue to go through any situation. This word relates to the beer because the company is dedicated to provide the best beer to the public .The next term used is “loyalty.” The producers of this commercial utilized the word loyalty when the group of friends stood up from their wheelchairs. The term loyalty, as defined by dictionary.com, is “a feeling of strong support for someone or something.” Therefore, the term loyalty is used to show that the group of friends supports their paraplegic friend. This term relates to Guinness because the company is loyal to its’ customers and wants to provide the best beer to them.The third keyword stated is “friendship.” The commercials states this word when the whole group of friends is leaving the gym. This shows that even though, they are different, they are still all friends. Lastly, this term is related to the company because they view their relationship with the consumers as a