Case Study-Buzz Beer
4 January 2016
Rhetoric & Persuassion
Buzz Beer Lebanon has released two new commercials and one of them is ‘’Buzz Beer – Merci’’ by the director Jad Aouad. A product of Kassatly Chtaura is to be produced at a quantity of 50,000 casses (each of 24 bottles) a year. So continuosly the aim of this campain is to gradually increase ptoduction to 500,000 cases annually within five years. This aims and shows that this campain has logically planned to have a goal just like other campains.
Shifting to other point concerning this campain and of all plannings of all. As representing the advertisement there should be someone …show more content…
They are all featured and well studied at first to be effective and to watch a success regarding re effectiveness of the ad. Basically the terms used in the comercial and phrases or even the whole script are considered to be from the real-spontanueoused life aand from the senario we find in in almost all movies and series, which denotes to grap the interest of the audience no matter what is the age that is more like coming from the bottom of the conscience which lead to a hit commercial. Now about the people acting the commercial they chose people of a theme and cause of being funny and careless to go through the character they’re presenting. As a brief description of the two new commercials, the first that shows a couple that the man doesn’t care for his wife that she wants him deeply to stay but he asks her rhetorically if she minds and he goes with drinking from the can and everything is “Rawa2”. The second commercial represents a couple, she’s going on a diet and he’s ordering “Double Cheese burger” but she turns down his offer after he asked her if she wants too but sadly she goes “Merci”. Such ads expose what some women don’t so it’s considered to be as the tounge also it is considered to a message for men to e more emotional and have another thought. However , I can see that buzz beer ads are effective because I wouldn’t recognize that most of the surroundings drink it to feel off world and just fine. This is enough for me to notice and show you how Buzz beer