The cultural change of women in advertisements is also apparent in figure 1.4. In contrast to the 1950’s and 1960’s ads which use traditional gender stereotypes of the time, the 2007 ad entitled “Life is good” uses sex appeal to market the beer. In this advertisement for Bud Light, a product designed by Budweiser, an African American woman is seen holding a cold bottle of Bud Light. Her provocative look, sultry eyes, and pouty lips force the viewer to look at her and what she is holding. According to psychiatrist John Barnhill in, Research and Studies on Color Perception and Color Preferences shows that when it comes to shades, tints and hues men seem to prefer bold colors while women prefer softer shades. In the ad the hot pink color of the
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Her career as a model for advertisements was alienating, soul-destroying, and verbalized how sexual harassment came alongside the job. She eventually decided to choose a different career path in exploring advertisements. She discovered everyone feels exempt from the influence of advertising but this thought is naive. In reality the influence of advertising is quick, cumulative and subconscious. She makes a bold statement that ads sell more than products. These Budweiser advertisements are stealthily feeding into womens insecure desires. Women in society have always wanted to be looked at in a positive manner by men. They want to feel attractive and know that men are attracted to them. All four ads feed into this idea that society had placed on women in their specific time period by using gender stereotypes which ultimately degrade …show more content…
In the ads from the 1950’s and 60’s, as stated before, included only white men and women. When women of color were finally depicted in Budweiser advertisements they are used as sexual objects. This gives men the idea that a woman's body is something to be owned, judged, and touched if a male desires. Budweiser is not the only company to express African Americans in a negative light. According to Nicole Ziege in the article, “Why Representation Of Black Women In Advertising Needs To Change,” from the beginning of the 20th century to the 1960’s African American men and women are portrayed as single mothers and deadbeat dads who were subservient to white people. Ziege points out many negative stereotypes across a various amount of ads, one being a photo of Beyonce where her skin has been significantly lightened by a technique called “whitewashing” to make her appear more white. African-American men and women have been afflicted with offensive clichés for a number of years. This is apparent in both ads from the 21st century and nonexistent in the ads from the 50’s and 60’s, because African Americans would not have been given the chance to be seen in these ads due to Budweiser’s conformant attitude towards society's discrimination against them at that
Her career as a model for advertisements was alienating, soul-destroying, and verbalized how sexual harassment came alongside the job. She eventually decided to choose a different career path in exploring advertisements. She discovered everyone feels exempt from the influence of advertising but this thought is naive. In reality the influence of advertising is quick, cumulative and subconscious. She makes a bold statement that ads sell more than products. These Budweiser advertisements are stealthily feeding into womens insecure desires. Women in society have always wanted to be looked at in a positive manner by men. They want to feel attractive and know that men are attracted to them. All four ads feed into this idea that society had placed on women in their specific time period by using gender stereotypes which ultimately degrade …show more content…
In the ads from the 1950’s and 60’s, as stated before, included only white men and women. When women of color were finally depicted in Budweiser advertisements they are used as sexual objects. This gives men the idea that a woman's body is something to be owned, judged, and touched if a male desires. Budweiser is not the only company to express African Americans in a negative light. According to Nicole Ziege in the article, “Why Representation Of Black Women In Advertising Needs To Change,” from the beginning of the 20th century to the 1960’s African American men and women are portrayed as single mothers and deadbeat dads who were subservient to white people. Ziege points out many negative stereotypes across a various amount of ads, one being a photo of Beyonce where her skin has been significantly lightened by a technique called “whitewashing” to make her appear more white. African-American men and women have been afflicted with offensive clichés for a number of years. This is apparent in both ads from the 21st century and nonexistent in the ads from the 50’s and 60’s, because African Americans would not have been given the chance to be seen in these ads due to Budweiser’s conformant attitude towards society's discrimination against them at that