Analysis Of Jennifer Siebal Newsom, Miss Representation
However, if we look past that, we see it is about a false agency. Even though she is supposedly choosing to do things on her own terms, she is still in a role where she is objectified through her clothing choices. She is doing amazing fighting sequences, but her clothes are tight-fitting, revealing, and impractical. This pushes the idea that women are there as decoration. She has no backstory, and serves no purpose other than to create a “diverse” cast. To the audience, this imposes the hidden values of society – women exist solely for the male viewers, and shouldn’t have a story of their own.
Another form of media, advertisements, create a material culture of buying products we don’t actually need by telling its watchers that they can achieve a level of beauty or power if they buy that specific product. Advertisements for beer show women wearing bikinis while running around. The camera pans into close-up shots of their lips, breasts and butts. Women are objectified and hypersexualized in these ads to cater towards the male gaze. This also implies the norm that men are the only ones allowed to enjoy and drink