The Effect Of Racial Discrimination On The Advertisement

Division between races has always been an issue in American culture, and in many ways has shaped our country in both positive and negative ways. So, how does a picture related to the topic of racial division affect the advertisement of the product? In this specific picture, a Caucasian little girl is standing next to an African American girl who appears to be the same age as her holding a bar of soap. The young white girl is looking at the African American girl in a very quizzical way. The caption of the advertisement reads “Why doesn’t your mamma wash you with fairy soap?” The young African American girl is looking back in a very distressed way, like a child looks at their mother when they’ve done something wrong and are being lectured for it. Advertisements throughout history, have used racial puns in order to sell their product in a more effective way. However, to put this picture into context, it is clear by the implication of this add that it was used in a different time frame. This still does not make it acceptable by any means in my opinion. The reason this picture uses this …show more content…
The medium used is what appears to either be a water coloring or pencil because of the blending. I think that the colors used by whomever created this add was very thoughtful in order to again get their point across to the audience. The white girls is dressed in a checker print white and blue dress with nice shoes and tall socks. The young black girl is in a tattered and torn brownish red colored dress and has no shoes on. The colors behind the two main focal points are browns and yellows, giving a dirty feeling to the picture, and ultimate pointing out the young white girl specifically as being the only clean thing in the picture. The child is additionally holding the bar of “fairy soap” implying she has used it and that that’s what has caused her to look so clean in