1. Target
The target audience for this ad is moderate voters to located in Minnesota’s second district and also those partial to the civil rights movement. The comments that Jason Lewis made in regard to slavery will be condemned and looked down upon by these people. By simply expressing the facts of what he said, this group will be repulsed by Lewis and I turn not vote for him. This ad would be best run on WCCO news, during the ten o’clock news. This new station is local to Minnesota and would spread the ad to eligible voters.
2. Politics
The political agenda that this ad addresses is Civil rights. The content of this ad show that Lewis is not in support of civil rights and most likely affirmative action. This directly impacts the voters as there most likely people of color and those adamantly in support of civil rights in this group. When considering this it is no surprise that these voters would be upset about Lewis’s comments and the result would be him losing votes. The sources we used to find this information include articles from the …show more content…
Propaganda
We used the technique of name-calling, which we understood as a method of branding the opponent with terms that voters would consider unfavorable. Since we targeted moderate voters, we tried to brand Jason Lewis as a blatant racist, which is generally considered to be a bad thing for voters who don’t hold strong political views on either side. If voters associate him with the term ‘racist’, they should be less inclined to vote for him.
4. Audio-Visual
We used several photos of Jason Lewis’s face in black and white, to provoke a sense of fear with his face. We hope that voters will associate that face with his damaging political views. We also used a picture from the era of slavery, to portray his beliefs as antiquated and harmful to modern society. We also used scary sound effects to further evoke an element of fear and foreboding when we described his rhetoric. These sound effects are there in lieu of
The target audience for this ad is moderate voters to located in Minnesota’s second district and also those partial to the civil rights movement. The comments that Jason Lewis made in regard to slavery will be condemned and looked down upon by these people. By simply expressing the facts of what he said, this group will be repulsed by Lewis and I turn not vote for him. This ad would be best run on WCCO news, during the ten o’clock news. This new station is local to Minnesota and would spread the ad to eligible voters.
2. Politics
The political agenda that this ad addresses is Civil rights. The content of this ad show that Lewis is not in support of civil rights and most likely affirmative action. This directly impacts the voters as there most likely people of color and those adamantly in support of civil rights in this group. When considering this it is no surprise that these voters would be upset about Lewis’s comments and the result would be him losing votes. The sources we used to find this information include articles from the …show more content…
Propaganda
We used the technique of name-calling, which we understood as a method of branding the opponent with terms that voters would consider unfavorable. Since we targeted moderate voters, we tried to brand Jason Lewis as a blatant racist, which is generally considered to be a bad thing for voters who don’t hold strong political views on either side. If voters associate him with the term ‘racist’, they should be less inclined to vote for him.
4. Audio-Visual
We used several photos of Jason Lewis’s face in black and white, to provoke a sense of fear with his face. We hope that voters will associate that face with his damaging political views. We also used a picture from the era of slavery, to portray his beliefs as antiquated and harmful to modern society. We also used scary sound effects to further evoke an element of fear and foreboding when we described his rhetoric. These sound effects are there in lieu of