Ted Cruz, born in Canada and raised in Texas, was born from a Cuban immigrant father and Irish-American mother, and is legally named Rafael Cruz (Washington Post). Although Cruz is white passing (being that, if seen either in person or on camera, one would not have cause to assume that he is a minority), Cruz is playing the election by using the de-racialization strategy. First, by not using his given name, Rafael, and using an American “white” name, Ted, Cruz has already shown that he does not want to be seen in the public eyes as a minority. In the ad, by affirming his stance against immigration, and by releasing this ad in Arizona, a state known for its negative views toward undocumented immigrants, Cruz is further distancing himself from his Latino roots and grounding himself into the “white Republican” demographic. There is a connotative meaning that comes from using bright, vibrant images and video of Grant Ronnebeck, Steve Ronnebeck, and Ted Cruz, but images of Altamirano and President Obama that are shadowed and bordered by a vignette fade, and the meaning is that it paints both Altamirano and Obama as the villains (or the “true” minorities) in the ad. Another way of furthering the racial inoculation
Ted Cruz, born in Canada and raised in Texas, was born from a Cuban immigrant father and Irish-American mother, and is legally named Rafael Cruz (Washington Post). Although Cruz is white passing (being that, if seen either in person or on camera, one would not have cause to assume that he is a minority), Cruz is playing the election by using the de-racialization strategy. First, by not using his given name, Rafael, and using an American “white” name, Ted, Cruz has already shown that he does not want to be seen in the public eyes as a minority. In the ad, by affirming his stance against immigration, and by releasing this ad in Arizona, a state known for its negative views toward undocumented immigrants, Cruz is further distancing himself from his Latino roots and grounding himself into the “white Republican” demographic. There is a connotative meaning that comes from using bright, vibrant images and video of Grant Ronnebeck, Steve Ronnebeck, and Ted Cruz, but images of Altamirano and President Obama that are shadowed and bordered by a vignette fade, and the meaning is that it paints both Altamirano and Obama as the villains (or the “true” minorities) in the ad. Another way of furthering the racial inoculation