Media has capitalized on the white power structure capitalized on white people being superior in certain characteristics, traits, and attributes of other racial backgrounds. Moreover, the effect comes into play is that whiteness becomes hidden as an issue within society. So “by viewing whiteness as a rhetorical construction we avoid searching for any essential nature to witness”(Nakayama & Krizek, 1995). So whiteness is a strategic rhetoric that positions those who are included in a particular way. Subsequncly, this is due to how communication is impoverished within cultures. Additionally, looking at everyday communication provide useful to identify prejudices to see how individuals are aware of these prejudices by looking at the bigger institutionalized
