Importance Of Political Campaigns

Political campaigns play a crucial role in the democratic and electoral processes. Political campaigns are a source of high interaction between politicians and citizens. The main goal of the political party is to get elected and gain power, and they need citizen’s support to do so, which they obtain through campaigning. How informative campaigns are, who funds them, and the media’s coverage of them are all key factors as to how campaigns help democratic governance.
First, campaigns undeniably help voters learn about politics, and what’s happening in the world around them. Advertising is the most important, and expensive, part of modern campaigning, and the main way politicians communicate with their audience. Candidates need to get their name out there, and present their positions and priorities to us early in the process. This is done through relentless advertising. “Researchers have found that people who are …show more content…
According to the responsible party theory, we have to be provided a real choice between the two major parties. Then, the party in power has to have a mandate, meaning whoever is elected knows that voters approve the policies they propose. The party in power then has to act on all of their promises and proposals, and the opposing party needs to present a distinct alternative. Finally, we as voters need to assess how well or how poorly the politician performed, then we vote retrospectively. Political campaigns are where politicians should clearly communicate their platform to us, and then provide us with a real choice between their party and the opposing party. The responsible party theory, in conjunction with how informative the campaigns are, should lead you to vote because you like the policy, and you know you support what the party is proposing. All of this helps tie the public to their government, by having a say in who’s