Role Of Political Campaigns In Elections

1649 Words 7 Pages
Political campaigns play a crucial role in the democratic and electoral processes. Political campaigns are a source of high interaction between politicians and citizens. The main goal of the political party is to get elected and gain power, and they need citizen’s support to do so, which they obtain through campaigning. How informative campaigns are, who funds them, and the media’s coverage of them are all key factors as to how campaigns help democratic governance.
First, campaigns undeniably help voters learn about politics, and what’s happening in the world around them. Advertising is the most important, and expensive, part of modern campaigning, and the main way politicians communicate with their audience. Candidates need to get their name
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According to the responsible party theory, we have to be provided a real choice between the two major parties. Then, the party in power has to have a mandate, meaning whoever is elected knows that voters approve the policies they propose. The party in power then has to act on all of their promises and proposals, and the opposing party needs to present a distinct alternative. Finally, we as voters need to assess how well or how poorly the politician performed, then we vote retrospectively. Political campaigns are where politicians should clearly communicate their platform to us, and then provide us with a real choice between their party and the opposing party. The responsible party theory, in conjunction with how informative the campaigns are, should lead you to vote because you like the policy, and you know you support what the party is proposing. All of this helps tie the public to their government, by having a say in who’s …show more content…
Individuals are one of the many sources of campaign funding. An individual can donate up to $2,600 in a single election cycle. A $2,600 contribution can be made during the primary campaign, and another $2,600 during the general election, meaning you can give a total of $5,200 to a candidate in an election year. Candidates can also receive money from PACs, or Political Action Committees. These PACs exist solely to donate money to candidates. PACs raise “hard” money, which can be contributed directly to a candidate or party. Super PACs, on the other hand, can’t contribute directly to a candidate or party, but they can raise unlimited amounts of money, unlike regular PACs. Also, they are not regulated by the FEC like PACs are. The 2016 presidential election is set to have the most big money and Super PAC donations in history. “More than 50 individuals and entities have shelled out at least $1 million apiece to big-money groups backing presidential candidates…. In all, 58 million-dollar donors together were responsible for $120 million donated to GOP and Democratic super PACs by June 30 – more than 40 percent of the total amount raised by those groups” (Benen). Five Super PACs set to raise large amounts of money in 2016 are: American Crossroads, Ready for Hillary, Restore Our Future, Priorities USA Action, and Winning Our Future. It’s being said that up to 2

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