Propaganda In Propaganda And Persuasion

1037 Words 5 Pages
In the U.S., votes on propositions, polls, and even the election of the President are influenced by campaigns put on by candidates and even average citizens. A campaign is an organized course of action to achieve a particular goal (Oxford, 2015). All throughout history, propaganda has been adopted as a way to manipulate the opinions of masses. Propaganda is chiefly derogatory information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view (Oxford, 2015). In more recent years, propaganda has been used to sway voters to vote for a specific person or view. Candidates and others accomplish this through the operation of media and social media, which are quite important to citizens …show more content…
Jowett and Victoria O’Donnell, states that “they separated propaganda from persuasion” though still the two work hand in hand (Jowett, O 'Donnell, 2015). By splitting the definitions of propaganda and persuasion very clearly, it seems that candidates’ tactics are stronger in propaganda than in using persuasion. Propaganda, specifically, is the use of slogans and pictures to manipulate masses. Persuasion is much less straightforward, and is used more in speeches and essays. In the 2012 presidential contest, Mitt Romney visited Michigan. In attempt to sway electors to vote for him he said “The trees are the right height” (Nordlinger, 2015). This is an absolutely desperate attempt to gain followers, by flattering the citizens who can vote and their state. This another form of propaganda, by convincing balloters that the candidate has similar interests to the electorates. The candidates create several social media accounts to be more “in the loop” with their followers and the people they want to vote for them. The importance of social media has been very present in America in the past decade or so. More platforms have been created to “bring together the community” on the internet. Making new easily accessible by many forms of social media, and therefore making candidates capable of putting their word out there. The presidential candidates also use celebrities to endorse their …show more content…
This is a form of propaganda, since many people are influenced by the impressions of celebrities and especially those that they like. Another form of propaganda is peer pressure and that people should follow what everyone else is doing. Which is connected to following the ideas of a celebrity. Which why celebrities have been payed to approve a product for a company. The 2008 election was one that was hard to predict, since the number of republican voters had been declining since 2004 (Abramowitz, 2008). Though it seemed as if McCain, a republican candidate, would be the next in charge. This is because of the candidate’s use of propaganda in their slogans and endorsement. McCain’s slogan “Reform, Prosperity, Peace” was similar to many other slogans historically in politics (Seidman, 2008). The creation of McCain’s slogan came from other slogans that were popular and successful, such as Eisenhower’s slogan “Peace and Prosperity” (Allen, 1993). The use of slogans to indulge the wants a listener are a form of propaganda. The use of speculation as fact is another form of propaganda and persuasion found in the

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