Mom's Demand Action Campaign

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This “Mom’s Demand Action” advertisement is visually dreary and bleak - the dullness of color creates this effect. Ethos is present in this advertisement. “Moms Demand Action” is a campaign focused on securing gun reform to promote safety for all, particularly school-aged children. Therefore, this improves the visual’s credibility and effectiveness. Additionally, the font is appropriate and the organization's name and logo are positioned in the bottom right corner of the advertisement.
As we consider this visual’s use of logos we must address how it is constructed. The setting of this advertisement is a school library. This is made apparent by the shelves that are stocked with books, and text that is written at the bottom which confirms the

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