Effects Of Racial Discrimination In The Coca Cola Company

Improved Essays
Racial Discrimination at the Coca Cola Company
Thabet Alsaddah Racial Discrimination at the Coca Cola Company
Coca Cola is multinational company known for its products all around the world. It aims to be the best company worldwide by following their business principles which encourage a culture of innovation and collaboration which encourages high ethics, transparency and accountability. To ensure these are adhered to, they conduct reviews to ensure that they are meeting those standards. To this effect, the company has Corporate Governance Guidelines and a charter of the committee of their board of directors (The Coca Cola Company, 2016). Its corporate responsibility is managed by their Public Policy and Corporate Reputation Council, which identifies any problems and risks faced by the company and the people they serve as well as ways to minimize or possible eliminate those risks (The Coca Cola Company,
…show more content…
Employees are also rarely able to work efficiently with such tension at work. Similarly, racial discrimination at Coca Cola Company also caused some negative effects including distrust among employees, tension at work and even cost the company millions to settle the complainants after the law suit. However, there are several ways which companies can eliminate discrimination in the work place. First, the company can make an anti-discriminatory policy that clearly outlines the consequences of discrimination in the work place. Coca Cola has a code of business conduct. A clear anti discriminatory policy that covers both employees and company management would be effective in eliminating racial discrimination in the company. All individuals working for and with the company should be made aware of the policy before beginning work and made a part of their work

Related Documents

  • Great Essays

    Hrm/300 Week 2

    • 1986 Words
    • 8 Pages

    589). Many organizations have affirmative action programs as a result of doing business with the government, and have initiated these plans willingly, or through collective bargaining agreements with labor unions (Carroll, 2012, p. 587). I feel that reverse discrimination can be difficult to prove in a court of law because of affirmative action. I also feel that because of the diversity of the many nationalities and races in the workforce today, affirmative action may not be as necessary as it was years ago. Today, when affirmative action typically refers to some degree of preferential hiring, such as when an organization not only increases the labor pool but supports minorities and women in the actual decisions as well, and when an organization specifies quantities of minorities that must be hired (Carroll, 2012,…

    • 1986 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Mean Joe Commercial

    • 1075 Words
    • 5 Pages

    Coca-Cola is one of the largest and most well known brands across the entire world. They’ve been around for 130 years, and have one of the most popular drinks across the globe. The amount of power and influence they possess is limitless. They have all the money and resources to reach out to billions of people and make a permanent change globally. Marketing has always been a high priority for every large corporation, as for Coca-Cola, they take a strong initiative to make sure they get their message across both creatively and clearly.…

    • 1075 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Eeo Vs Aa

    • 1416 Words
    • 6 Pages

    The historical efforts of the mandates in Equal Employment Opportunity (EEO) and Affirmative Action (AA) have made great strides. Their efforts have changed the manner in which many organizations recruit and promote. Moreover, the EEO and AA are the tools used in many organizations that increase opportunities for both females and minorities in their employee pool (Leonard, 1983). However, there may be instances where the programs used to promote equal treatment within the populace discriminates by its use.…

    • 1416 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Introduction The racial discrimination at workplace is one of the major social problems. It can be defined as the differentiation or distinction that is for or against a person on the basis of race and ethnicity. The racial discrimination at workplace not only threatens the workplace environment but it has serious social implications.…

    • 1166 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Coca-Cola and Its Operations in Australia: First producing its namesake soda in 1886, the Coca-Cola company is the largest beverage company in the world today. An average of 1.9 billion servings of their beverages are consumed in more than 200 countries every day (Coca-Cola Company, n.d.). The Coca-Cola Company is a “global business that operates on a local scale.” In their countries of operations, they often grant franchises to bottling partners who finalize production, package, and distribute their products in the operating country. In Australia, that bottle partner is Coca-Cola Amatil (Coca-Cola Australia, n.d.).…

    • 1302 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Through the overall groups presentation, each group uses different ethical theories to analyze the cases which gives the audience a more intuitive and comprehensive understanding. I think each group’s speech is very successful which also gave the audience a lot of inspirations. I would show my evaluation of the speeches though this presentation response paper. In the first round of presentation, there are three groups respectively analyzed the case of Enron, Walmart and Wells Fargo and each group uses different ethical theories to analyze the case.…

    • 687 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In effect, every effort should be made to discourage hateful discrimination and the crimes it can start against other people before its too…

    • 931 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    This paper explains the oppression of the African American’s association with white’s since the early beginning of slavery. From slavery, suffering and failure to be treated with dignity and respect, the restriction on the African American individual has gone through change after change, and still lacks self-identification as a person being treated as equal and just. Slavery and discrimination has progressively been a way to hinder people of color who continued to be separated, and killed not for a crime, but for who they were. African American’s are still enslaved in many ways today, especially through mass incarceration, which is the new form of slavery and the misrepresentation of individuals of color who continue to be demeaned, which…

    • 168 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    One of the attitudes of the African American towards job searching is that they have the fear of being discriminated by their white counterparts who happen to be their employers in most of the time. Another fear is that of harassment by their employers and being underpaid as compared to other employees who are working in the same positions. Another attitude is that they fear being demoralized or being intimidated by their employers, and even being used wrongly. Some of the enlightened African Americans have self-motivation despite the social norms that are constructed on a racial basis.…

    • 712 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    1. Personally speaking, coming from a consumer’s point of view, I think that selling Coca Cola through interactive vending machines is a bad idea. Nonetheless, it is a good idea coming from the company’s standpoint. Even though conventional economic theory would say that it is wise for Coca Cola to execute price discrimination to increase market efficiency, dual entitlement theory says otherwise. Since consumers already have a reference price and firms have a reference profit they should stick with, consumers would be upset because they think that the firms are trying to receive extra benefits.…

    • 1230 Words
    • 5 Pages
    Superior Essays
  • Decent Essays

    A great object to add in the collection “What Life is like in America” would be Coca-Cola. I argue Coca-Cola is a great object to add for it has: popularized Santa Claus,, its impact on World War II from the American standpoint and represents American culture as a whole. Even though Coca-Cola isn’t any ground breaking creation, its impacts helped shaped the life we live today Coca-Cola was founded in 1886 by a pharmacist named Dr. John S. Pemberton who intended to create a soft drink for a soda fountain. After the creation of the soft drink, John Pemberton sold each of the Coca-Cola glasses for 5 cents each and sold about nine servings a day. Coca-Cola is not just a soft drink, with each sip it represents the happiness and peace of a time…

    • 376 Words
    • 2 Pages
    Decent Essays
  • Superior Essays

    Effects Of Racial Discrimination

    • 1076 Words
    • 5 Pages
    • 1 Works Cited

    Students are treated through racial, social, and/or educational acts based on their backgrounds. Children get treated based on what their home-life is like and that is not a fair way to judge a kid because they cannot help where they live or how they were raised. A study being done about “The Depressing Effects of Racial Discrimination” by Cornell News Service, really shows how judging people on their race truly hurts them and has a long lasting effect on that human. Discriminating among others of different races puts them in “depression” and makes them get into a “negative mood”. Humans already have to go through enough hardships in life, they do not need the extra burden of dealing with racist people telling them they do not belong here.…

    • 1076 Words
    • 5 Pages
    • 1 Works Cited
    Superior Essays
  • Superior Essays

    The Coca-Cola Company, a multinational beverage corporation founded in 1886 by Dr. John S. Pemberton and Frank M. Robinson, is most well-known for its flagship product Coca-Cola. The Company makes its beverage products accessible to global consumers through its network of bottling and distribution operations, distributors, wholesalers and retailers. Coke has kept a firm lead in the U.S. carbonated drinks market, with 48.6% market share, made 44.29 billion dollars in 2015, and not only is it the top nonalcoholic beverage company, it is also one of the world’s most recognisable brands. Its recognition also comes with being associated to its home country, America, and perhaps the values it stands for.…

    • 1112 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    What are the current practices in the Organization around how leaders use motivation techniques? Since 1886, fast-forward 125 years, the drink simply known today as Coke. Frank Robinson who named Coca-Cola was motivated by the desire for the tasty drink to succeed, and so designed the lettering to advertise. Motivation was one of the essential keys to guarantee success for the newly started soft drink company.…

    • 1242 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    There are many factors that serves as the driving changes in The Coca-Cola Company. Rivalry among existing firms and new products is one of the factors. As the world's largest beverage manufacturer, distributor and the leading producer and marketer of soft drink industry, The Coca-Cola Company though was a company with the most obstacles (Abdul Munam et.al. ,2012). Currently Pepsi Co.…

    • 1215 Words
    • 5 Pages
    Improved Essays