Thomas K. Mcinerny, President of the American Academy of Pediatrics, addressed the Pediatric Academic Societies saying that "[in] 2010, gun related injuries accounted for 6,570 deaths of children and young people 1 to 24 years of age. That's 18 deaths a day!" (Mcinerny 209). This horrific statistic is the exact issue Moms Demand Action is attempting to combat through tactics that shock the audience who view each one of their ads. The organization, which was created the day after the gruesome Sandy Hook massacre, creates advertisements with unbelievable facts about objects that are banned in America, while also spreading an awareness on legal assault weapons (Moms). Through these saddening yet interesting campaigns, Moms Demand Action does an
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Each one is holding different objects. The boy is seen with a Kinder Egg, a chocolate Easter egg with a toy capsule on the inside, which has been banned in America because of the choking hazard (“Import Alert”). Standing on the boy’s right, the girl is holding an assault weapon, which, in America, is easier to access than a Kinder Egg (Moms). In addition to what they are holding, their faces both share a somber expression that darkens the entire room. Above the actors is block text posing a rhetorical question: "One child is holding something that's been banned in America to protect them. Guess which one" (Kinder). The question posed is used in order to further explain the whole ad. Though all aspects in this advertisement are important, the setting is intriguing and makes viewers …show more content…
The lighting in this ad is strategically used in order to direct the attention to the center of the advertisement: the children. Due to her dominating stature, the first model seen when looking at this ad is the youthful Caucasian girl toting an enormous assault weapon. Her hair is down, nearly covering her somber face. The girl’s entire appearance, in addition to what she is holding, makes the viewer feel troubled upon their first glance. The attention is then directed to the smaller Asian boy next to her who is holding a Kinder Chocolate Egg. He too has a similar dreary demeanor (Kinder). Another main aspect is the different ethnicities used that can be spotted immediately when viewing the ad. Moms Demand Action uses these two opposite nationalities in order to widen their target audience. The clothing that the models are wearing makes them seem to be of the middle class, and thus appealing to more average people. The genders also tie in as well. Seeing a young girl holding a large gun appeals to viewers emotionally and invokes a sense of sorrow and fear. The combination of the setting and subjects creates for a great advertisement; however, the text ties the entire campaign
Each one is holding different objects. The boy is seen with a Kinder Egg, a chocolate Easter egg with a toy capsule on the inside, which has been banned in America because of the choking hazard (“Import Alert”). Standing on the boy’s right, the girl is holding an assault weapon, which, in America, is easier to access than a Kinder Egg (Moms). In addition to what they are holding, their faces both share a somber expression that darkens the entire room. Above the actors is block text posing a rhetorical question: "One child is holding something that's been banned in America to protect them. Guess which one" (Kinder). The question posed is used in order to further explain the whole ad. Though all aspects in this advertisement are important, the setting is intriguing and makes viewers …show more content…
The lighting in this ad is strategically used in order to direct the attention to the center of the advertisement: the children. Due to her dominating stature, the first model seen when looking at this ad is the youthful Caucasian girl toting an enormous assault weapon. Her hair is down, nearly covering her somber face. The girl’s entire appearance, in addition to what she is holding, makes the viewer feel troubled upon their first glance. The attention is then directed to the smaller Asian boy next to her who is holding a Kinder Chocolate Egg. He too has a similar dreary demeanor (Kinder). Another main aspect is the different ethnicities used that can be spotted immediately when viewing the ad. Moms Demand Action uses these two opposite nationalities in order to widen their target audience. The clothing that the models are wearing makes them seem to be of the middle class, and thus appealing to more average people. The genders also tie in as well. Seeing a young girl holding a large gun appeals to viewers emotionally and invokes a sense of sorrow and fear. The combination of the setting and subjects creates for a great advertisement; however, the text ties the entire campaign