Global Warming Advertisement Analysis

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Global Warming Advertisement

How well informed are about global warming? Do you know that by 2030, at least 18% of the world’s coral reefs will be gone? Do you know that by 2050, up to 400 species of bird will be endangered or extinct? Do you know that by 2080, New York City will be under 3 feet of water due to rising sea levels? Most of these facts are not well known and the World Wildlife Fund (WWF) seeks to change this. The WWF’s “mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth” and this mission statement is displayed effectively through their advertisements. The WWF had an advertisement campaign to target global warming using homeless animals as the focus point. The advertisement I
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As stated before, the pathos appeal is very strong in this advertisement. To state the obvious, the advertisement shows homeless animal, struggling for warmth and even using an old newspaper as a blanket. This approach is appealing to the viewer’s sympathetic side, hoping that the viewer will take a stand against global warming - simply after viewing that. Looking deeper into the advertisement, there is an ominous, dark color, surrounding the entire advertisement. This color, once again, plays into the viewer’s emotions, creating a sad, depressed feeling when looking at the advertisement. Along with the dark colors, a single black raven sits in front of the seal. This raven symbolizes the possible death of a species if no action is taken- allowing the viewer to feel guilty. On the opposite spectrum, the text on the bottom of the advertisement reads, “By turning off your TV, stereo, and computer when not using them, you can help prevent this”. This text reassures viewers that they can help, and make an impact in the fight against global warming. In addition to the text on the bottom of the advertisement, there is also a graffiti wind turbine on the wall behind the animal. This wind turbine may also give the viewer a feeling that they can aid in the battle against global warming, referring to clean methods of …show more content…
Although the logos appeal in the advertisement was weak, the pathos and ethos appeal made this a strong and effect advertisement. Through the pathos appeal, the viewer is able to feel sympathy for the homeless seal and a need to help this animal. Through the ethos appeal, the viewer is left with a sense of trust in the foundation that they can truly help save endangered animals if they follow the advertisement. Finally, through the logos appeal, the argument of the advertisement is clear, but illogical, which may leave the viewer with some confusion. All in all, this advertisement leaves viewers with hope that they can take a stand against global

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