PETA Advertisement Analysis

Great Essays
This is an image of a famous model, Ashley James, holding a skinned animal out with one arm. The image was created by People for the Ethical Treatment of Animals (PETA), which is the largest animal rights organization in the world, boasting over 5 million members and followers. The ad is meant to bring to light how the company, Harvey Nichols, abandoned their decade-long fur-free policy, to increase their revenue and consumers. Harvey Nichols hides behind a marketing ploy called Origin Assured, in which animals are guaranteed humane treatment before they are killed. Countries such as Finland, Sweden, the US and the other known "Origin Assured" countries are being exposed by PETA to illuminate to people that they truly don’t follow the guidelines …show more content…
The angle, at which she holds it, further away from her body, could indicate her displeasure and disgust with what is left of the animal after the fur is removed. She holds it far from her body as to show her disgust (think back to holding a bag of foul-smelling trash.) Her face is gazing directly at you, the viewer, as if to say, “Look at what you support. How could you?” An expression of displeasure lingers on her face, her mouth a little gaped open as if to say, “Are you kidding me?” She shares a similar expression a mother would give off to her young when disappointed. Even the placement of her right arm (in terms of her facing you) with her hand on her hip indicates anger. One way for a person to silently display displeasure or anger is to place their hand on their hip (think back to when you disappointed a female companion.) Her right hand is grasped tightly on her hip, while she holds the skinned mink (?) away her from, in a disgusted angered pose. Without even directly speaking, she is conveying the message, “This is what you do when you support fur trade and/or wear it…say no to fur trade and fur trim.” What is it exactly about actual fur that makes it so desirable, despite faux fur feeling and looking eerie similar to actual fur? Is it morally wrong to raise animals solely for their fur? Are most animals in the fur trade treated cruelly? Is the fur trade industry ethical in any way? Is the fur trade industry harmful to the

Related Documents

  • Improved Essays

    The Hot Zone Summary

    • 1867 Words
    • 8 Pages

    It was a Mona Lisa smile, the meaning of which no one could figure out. " Within that short passage one can see the presence of personification, allusion and imagery. One could almost visualize a powerful, mysterious smirk appear on Mother Nature's face as she turns…

    • 1867 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    In contrast, the women shows altruistic motives, resembled by her "big hat" with such simple gestures of appreciation. In addition, Brush sets an atmosphere to convey a feeling as to if…

    • 321 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Introducing the new Suzy Puppy. [adsense format="rectangle" width="300px" align="left"][/adsense] The Suzy Puppy is the new must have soft toy puppy for every boy and girl. It begins like a commercial for a brand new must have plush toy for children, but quickly turns into a much darker look at the cruel and inhumane practice of puppy farming. This disturbing film is part of the International Fund for Animal Welfare's new campaign, which aims to educate the public on avoiding unscrupulous dealers and…

    • 83 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    One child is holding something that’s been banned in America to protect them. Guess which one. This image alone is visually disturbing; being that it pictures two young girls, one who is holding a book, the other grasping an M-4 automatic assault rifle. In addition, it is also powerful in persuading and shedding light to a sometimes sensitive topic for some Americans that feel strongly about the intended subject. However, who is the intended audience one might ask?…

    • 521 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    , so they automatically feel curious in what she is going to say. Throughout her talk, she moves her hands effectively to enhance her words. When she talks about her being the eight foot tall bride and having encounters with people on the streets, she moves her hands towards where she is looking straight, as if that person were there…

    • 1012 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Peta Billboard Image

    • 889 Words
    • 4 Pages

    This image is a picture of a billboard. On the billboard is an ad from PETA (People for the Ethical Treatment of Animals), who is the largest animal rights organization in the world and focuses its attention on the safety animals. PETA is committed to the preventions of animals suffering in crowded, factory farms and slaughter houses. They have used this image with intention to trigger the emotions of parents. The image, on a billboard, contains a child on the left side of the ad who is no more than three years old.…

    • 889 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    In the June 2015 Smithsonian magazine, there is an ad for the Huntsman Cancer Institute. The organization is devoted to educating, treating, and researching cancer. One finding that they have found. is that all cancers are genetic base They are striving to prevent cancer before it starts. The ad looks professionally made and an excellent representation of the Huntsman Cancer Organization.…

    • 617 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Project Rationale In chapter 7 of Animal Farm there is a scene where an execution took place. Obviously, the execution was unfair and the alleged crimes that the executed animals have committed was false. And because of the cruel nature of the execution, the animals were left feeling shocked and unsure, which brings us to the propaganda. The purpose of the print ad is to convince the animals that the “criminals” were traitors to the farm that deserved to die.…

    • 539 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Not only is she holding a cigarette in one hand, but she is pushing a stroller with the other. This immediately portrays the young girl as a mother, and evokes emotions from the audience such as concern for her and her child. These particular emotions are illustrated through the body language of the children, their positioning in the photograph, and the presence of the two dolls and cigarette. The older girl, who is pushing the stroller, is facing the camera with a very crude expression on her face. Her face is contracted with a very knit brow line, and her body is slouched with all of her weight on her left leg.…

    • 1290 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Animal abuse has been a constant, underlying issue in modern society for a long time. Hidden in plain sight, most people tend to ignore or miss the signs of animal abuse. This issue is addressed in the advertisements created by Mikayla Slom and Alexandria Wai at the ISF Academy. Designed to appeal to an audience of animal lovers, the two advertisements suggest that animal cruelty is hidden away in many aspects of our lives and aim to make the viewer take action. These two advertisements both convey their messages using short sentences, slogans and symbolism to make the viewer think about their own part in the problem and urge them to take action about the issue.…

    • 686 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Prophets for Profits Advertisements are public announcements or notices that promote a product to certain audiences. They feature elements that will try to attract attention from a particular group of audience and persuade them to purchase the product. One of the constant sources of advertising is the cosmetic industry. COVERGIRL is one of the biggest cosmetic companies in today’s industry.…

    • 952 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    There are many people in the world that believe anything they see on television,internet,and news. That is why many companies make ads that will attract people so they can buy their product. It is important for people to research on what they are believing because it might be really harmful to them. In George Orwell’s allegoric novel, Animal Farm shows that the animal’s believed in what Squelar told the animals what was the right thing (the media).The message I got from the book is that people have to pay very close atention what ever media they agree with.…

    • 513 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    The Ugly Truth Behind Victoria’s Secret Advertisements Victoria’s Secret is a well-known fashion brand for women across the nation. Although they primarily sell clothing and lingerie, they’re actually selling something much more complex. They’re selling what they want their female audience to believe is the ultimate feminine image.…

    • 1412 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    The Fountain Of Youth

    • 1138 Words
    • 5 Pages

    If we look all the way back at the early European travelers in the early 1500’s that set their destinations on the Fountain of Youth, a magical source of water capable of reversing the aging process for man, people have been obsessed with the idea of looking younger. As people are aging, there is one common trend amongst everyone, how to achieve the effect of looking and feeling younger. As much as people do not want to believe it or come to terms with their bodies aging, everyone will eventually grow old and die. To prevent this process, people will go to extreme lengths to prolong their young, fresh skin in order to always look and feel good. Health and beauty companies take advantage of that mindset and gear their advertising to appeal to the older generations that want to look younger.…

    • 1138 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Her broken heart lies at her feet; its enormous size symbolizes the intensity of her pain. She illustrates her feelings of helplessness and despair through her lack of hands. Her face, though tearful, is expressionless. Her hair is cropped to spite Diego who greatly admired her long flowing hair. She wears the European-style clothes she favored when she was separated from Diego who much preferred her in Tehuana costume.…

    • 928 Words
    • 4 Pages
    Improved Essays