One evening while I was on the computer going through a few advertisements I stumbled across three ads, each with the same message that sparked my interest. These three images all shared a common theme, however the receiver in the pictures differed each time. When I saw the image of a child, the message was what really caught my attention. It said “Think About What You Could Save When You Save Water.” It embodied the message and so began my deeper consideration on saving water to save a life. Using a logical and quite an emotional appeal in the text as well as graphics, the artist behind this ad leaves me with a feeling of guilt that clearly does an upright job making me think perhaps three times on leaving the water running.
In the first advertisement that I came across there was a picture of a lion with a drain pipe leading water through its body. (Jeru & Srinivas, 2012) The second, much like the first had a clean sink with running water going into a pipe that fed into the branches of an enormous tree. The last was that of a child, a pipe leading from his mouth through his body. All of these ads shared the bolded text “Think About What You Could Save When You Save Water.” When I finally went about choosing the ad I thought it would …show more content…
Trying to save water may be a good cause but how does the person seeing this ad go about saving in the first place. Without a way to contact the person/persons responsible for this portrait the viewer is left with just an obligation to save without a necessary direction. However being such an overly emotional at least half of the people seeing this ad would feel some type of empathy for the shadow. With this half and half appeal there truly is not a clear cut victory. It is obvious that the text is attempting to spread awareness on saving water. Yet it is not a successful ad in the manner that it fully gets a person to
In the first advertisement that I came across there was a picture of a lion with a drain pipe leading water through its body. (Jeru & Srinivas, 2012) The second, much like the first had a clean sink with running water going into a pipe that fed into the branches of an enormous tree. The last was that of a child, a pipe leading from his mouth through his body. All of these ads shared the bolded text “Think About What You Could Save When You Save Water.” When I finally went about choosing the ad I thought it would …show more content…
Trying to save water may be a good cause but how does the person seeing this ad go about saving in the first place. Without a way to contact the person/persons responsible for this portrait the viewer is left with just an obligation to save without a necessary direction. However being such an overly emotional at least half of the people seeing this ad would feel some type of empathy for the shadow. With this half and half appeal there truly is not a clear cut victory. It is obvious that the text is attempting to spread awareness on saving water. Yet it is not a successful ad in the manner that it fully gets a person to