The article “ Mental Environmentalism” by Micah White highlights the key idea that pollution negatively impacts the earthly environment, similarly, advertising companies and constant media messaging negatively affects the mental health of the population. The author brings up the idea that commercial propaganda is largely affecting the collapsing environment because advertisements pollute our minds and create a distraction from the collapsing world around us. However, instead of trying to individually solve these problems mental environmentalists are targeting the core agent which is the advertising industry which fuels consumerism and inevitably affects our mental environment. In order to support this thesis White elaborates on topics such
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Which states that they will “guarantee that advertising, not user fees, would underwrite the internet” (p. 170). Also quoting from others including Larry Page, Sergey Brin, and Richard Dawkins and their views regarding the topic. This article includes references from other mental environmentalists that share the same views, almost creating a biased article. THis article also includes statistical evidence, referring to when “Google [purchased] Doubleclick, a leading online advertising company for 3.1 billion dollars”(p.172).The author also includes references from other mental environmentalism that share facts and statistics on the matter. A large part of the evidence shown in this article is anecdotal, this is evident because the conclusion of the article ends with a figurative or imaginative future that the author creates himself with his own views. The anecdotal evidence in the conclusion is noticeable because it is titled “A Fable for Tomorrow”(p.179), fable meaning a story not founded on fact but rather personal views. The article also includes references to several novels both fiction and …show more content…
The article explains how animals pollute the environment as a mark of territory and to attract people and make them their customers without because they are destroying the natural beauty of creation. The author summarizes the article by explaining how the mental environmentalist have cried in efforts to end the pollution. He also discusses the struggle of fighting against the advertising. It is evident that the mental ecology of human beings has been polluted and damaged by the corporate ads that are all over, TV screens, billboards and other print and soft media that people continually see
Which states that they will “guarantee that advertising, not user fees, would underwrite the internet” (p. 170). Also quoting from others including Larry Page, Sergey Brin, and Richard Dawkins and their views regarding the topic. This article includes references from other mental environmentalists that share the same views, almost creating a biased article. THis article also includes statistical evidence, referring to when “Google [purchased] Doubleclick, a leading online advertising company for 3.1 billion dollars”(p.172).The author also includes references from other mental environmentalism that share facts and statistics on the matter. A large part of the evidence shown in this article is anecdotal, this is evident because the conclusion of the article ends with a figurative or imaginative future that the author creates himself with his own views. The anecdotal evidence in the conclusion is noticeable because it is titled “A Fable for Tomorrow”(p.179), fable meaning a story not founded on fact but rather personal views. The article also includes references to several novels both fiction and …show more content…
The article explains how animals pollute the environment as a mark of territory and to attract people and make them their customers without because they are destroying the natural beauty of creation. The author summarizes the article by explaining how the mental environmentalist have cried in efforts to end the pollution. He also discusses the struggle of fighting against the advertising. It is evident that the mental ecology of human beings has been polluted and damaged by the corporate ads that are all over, TV screens, billboards and other print and soft media that people continually see