It was released in 2013 by a group called "Moms Demand Action for Gun Sense in America". The photograph was taken by Eden Robbins. The advertising agency is Grey, Toronto, Canada. It was created because the group felt that the gun-control laws …show more content…
It uses a bold and attention-grabbing font. At the bottom, they raise a thought-provoking question. It really makes people think. They raise the point that if someone went to the trouble of banning a reference to liquor, they should be able to change the laws on gun control.
However, while the image creates interest, it does not necessarily present the whole truth. It provides a startling contrast, but it does not present the facts well. There is only one recorded example of The Little Red Riding Hood actually being banned from a school, and that was over 20 years ago. They are taking small pieces of truth and blowing it out of proportion (Jacobson).
Part of the purpose of the image was to spark conversation and interest. It definitely achieves that purpose. However, they are making a huge leap. The intention was a shock factor, but the facts do not necessarily check out. At first, the shock factor works and makes one think that they must be right. However, once the facts are revealed their point seems almost too far fetched. They are only telling part of the truth. The comparison is too