With less than 5 percent of the world’s population, the United States holds about 35- 50 percent of the world’s civilian owned guns (Masters, 2016). In reviewing America’s history, this statistic may not seem so striking since guns have always played a major role in society. However, due to the recent events regarding gun violence and an increase in terrorism, the topic of gun control has become problematic for American. When discussing gun control there are mainly two views. The democratic belief is that guns should be made more difficult to buy by putting more regulations into place. The Republicans believe that Americans have a right to own and carry weapons under the second amendment and don’t want many changes made to their fundamental right. For the past few years, the debate regarding gun ownership between Democrats and Republicans has escalated due to public outcry regarding firearm related incidents that have occurred recently, making the topic prevalent in American …show more content…
When someone looks at the ad they are immediately drawn to the powerful woman of undetermined race standing alone in a deserted area where there is no coverage. The young woman looks like she is capable to handle any attack that might occur, facing her attacker with nowhere to hide. The NAGR used a woman for this ad because women are considered to be more vulnerable to attacks. In today’s society, murder, rape, robbery, and assault are more commonly seen in women than men (NCADV). By giving a woman a gun, the NAGR is suggesting that a woman will not be an easy target because she carries a gun.
Additionally, the advertisements goal is to make people aware that giving women guns will prevent crime. The NAGR uses the text “Mama didn’t raise a victim” written in white on the picture in all caps is to empower women and to appeal to their sense of strength, minimizing society’s view of women being weak. Once the gun is bought, female consumers can show the world that they were raised to be a strong and capable of anything, something that ties back to America’s belief of guns ownership in order to protect themselves and