CJFE Advertisement Analysis

“Information is ammunition.” These three words are the slogan for the Canadian Journalists for Free Expression movement. This ad uses camera and microphone accessories to create the image of a RPG. The use of a neutral background shows that the only message the CJFE wants to convey to the audience is that the press is fighting for freedom. The quote, “Defend press freedom” further supports this claim. This advertisement uses camera lenses, a tape recorder, cassette tapes, and a boom microphone to form a RPG. These parts are all used in media to collect information in some way, shape, or form. CJFE cleverly uses visual parts from the camera as the scope, and uses audio equipment as the rocket and grip of the weapon. After looking closely at the image, I would like to know why they would have to fight to press freedom, and how are they being suppressed by the government or other organizations? After some research, I found that there was a controversial bill passed called bill C-51. The C-51 bill broadens the Canadian Government’s reach, and makes it easier for them to share personal information of Canadian citizens. …show more content…
I think the creator of the ad is trying to say that by using surveillance to spy on citizens, the government is creating a weapon that will be used against them. The slogan, “Information is ammunition” informs the audience that they are prey, and the government is the predator. The government has ammunition, in the form of information, that can take them down with one shot. The quote, “Defend press freedom” is used to convey that personal rights and press freedoms are under attack. The right of privacy is an example of one. The government is defending the bill by saying it’s being used to catch terrorists in the country, but the citizens are declaring it as a breach of the right of