Salvation Army's Advertisement Analysis

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In the Salvation Army’s advertisement “Why Is It So Hard To See Black And Blue,” is a woman in a white and gold dress. This dress in the picture is no ordinary dress, but ‘The Dress’ that was all over the media on whether the dress is white and gold or blue and black. This woman in the picture isn’t smiling, she is bruised and sad. The Salvation Army put a white and gold dress in the ad instead of black and blue to show that not everyone sees domestic violence. People who have been abused may look white and gold, but they are really black and blue, other people just can’t see that. The Salvation Army’s ad shows that domestic violence is a not an illusion – many victims never report after they have been abused.
Have you ever been so scared of
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Have you cringed or screamed from being scared of something? I know I cringe when I see a snake. I’m sure someone has yelled at you, right? Have you ever got punched or slapped? Well if any of these have ever happened, it doesn’t bring back pleasant memories, does it? There are people in the world that get beaten and yelled at every day. These people cringe or scream every time they are abused. Their heart beats fast because they are so scared. Domestic violence is a big conflict in today’s world. It is everywhere and there are many victims of it. In the article “Why Is It So Hard To See Black And Blue,” by the Salvation Army you can see that the woman is sad, her eyes are filled with fear and terror. Melissa Jeltsen, a senior editor of the Huffington Post, is told a story as part a HuffPost series “Why Didn’t You Just Leave?” This one story she was told was by Nicole Beverly, and in the story reads, “…The verbal assaults turned physical. It started off with yelling and pushing, something …show more content…
This is the logos appeal in the advertisement. Domestic violence is a huge concern in today’s world; there are many more stats about domestic violence. Statistics from Safe Horizon state: “Women ages 18 to 34 are at greatest risk of becoming victims of domestic violence. More than 4 million women experience physical assault and rape by their partners. 1 in 3 female homicide victims are murdered by their current or former partner every year.” These stats are as of 2015. This goes to show how many people are victims of abuse and violence. No one see what happens to people because they cover it up. This is just like the advertisement - the black and blue is covered up with the white and gold. People then look at the fact stated on the advertisement - one in six women are victims of abuse – and realize they could be standing by one at that moment, or have a co-worker that is a victim. That one little fact puts many points in perspective to many

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