Analysis Of Boy's Toy Commercials

Improved Essays
1. Looking at commercial advertising of boy and girl’s toys; girl’s commercials played soft musical tune, while boy’s toy commercials had more of a rock and roll musical tune. Furthermore, the media enforced general roles to the viewers by only including males in boy’s toy commercials and females in girl’s toy commercials. The settings for boy’s toy commercials were usually outside and consisted of darker colors. In addition, they included toy weapons and/or action figures (males with large muscles) that provoked thoughts of violence. On the other hand, girl’s toy commercials we usually inside a home and consisted of bright colors. Most toy advertising consisted of pretend cooking sets, playhouse sets, and beauty sets. The commercials might …show more content…
Boys: True Hero, Mobile Squad Dune buggy.
Girls: My Little Pony Box Beauty Set.

3. Boys: This toy is intended to grab the attention of a young boy because it has all dark colors and a military theme, which represents toughness/aggressiveness. Not to mention, the action figure is a male and not a women.
Girls: This toy is intended to grab the attention of a young girl because the packing is bright pink and purple with pictures of flowers and ponies.

4. Boys: With this toy the boy is suppose to pretend to be fighting enemies by using the multiple guns and a dune buggy. Also, it comes with a military green tent, assuming is used to act as a shelter from the enemy. By equipping the male action figure with an arsenal of weapons, the boy is learning to imagine what being in the military is like.
Girls: With this toy the young girl is suppose to pretend to be getting her nails done with nail polish and fake
…show more content…
b. Boys: The boy might learn to be more aggressive and handle situations with violence.
Girls: In addition, the child is learning how to be crafty with the use of paint and brushes.
c. Boys: The child may learn that it is appropriate to be aggressive towards situations or your enemy and that weapons are appropriate for boys to play with and not girls.
Girls: The child may be taught to believe that it is appropriate to use makeup to uphold a look a certain way that our culture/society has set to be appropriate. The girl might learn that it is expected to use artificial products to be considered pretty

6. I believe that these toys for boys and girls are important to children’s socialization because they are teaching them what to except society wants in the future. When children cannot communicate verbally, toys become a great tool for planting seeds of how society wants them to function as a part of society. These toys enforce what societies views of how they should be brought up. For example, when a young boy gets hurt, society says not to cry and walk it off. Society supports this socialization through toys with violence and action figures and not to show weakness, such as crying that may be associated with femininity. On the other hand, toys are not the only way children learn socialization. For instance, children learn from the media, their parents, and mostly their peers how to function properly as a member of society. On the other

Related Documents

  • Improved Essays

    Gender Roles In Target

    • 645 Words
    • 3 Pages

    The one thing that made it specified to a specific gender was the colors. The girl’s side had colors of pinks and purples. The boy’s side had colors of black, gray, and blue. In addition, both the girls’ side and boys’ side had gender packaging on the items displayed. The toys were also aimed towards a specific gender.…

    • 645 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Figueroa. B.Gender Issues Many toys are made specifically for either a boy or a girl. People think that boys shouldn’t play with dolls or play houses. Others believe that it is okay for a boy to play with a doll.…

    • 536 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    If children’s toys were marketed based on racial, ethnic, or socioeconomic groups, a major backlash would occur; however, companies have produced and marketed gender-differentiated toys to the masses for decades if not centuries. In the midst of the modern push toward gender equality, aisles are still separated by pink and blue, aggression and domesticity, heroes and princesses, and so forth. Finding a toy or activity for children not unambiguously targeted towards male or female children has grown increasingly difficult, and this trend poses a potential threat toward the gender equality so desired by the public today. In studies conducted to assess the impact of these gender-stereotyped toys and marketing, researchers and authors are finding…

    • 1556 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Walmart Gender Differences

    • 1044 Words
    • 4 Pages

    Upon my visit to the toy section at a local Walmart, I discovered some clear differences in the types of toys tailored for each gender. Overall, the toy section was about four isles with each gender occupying two plus a different section for babies. I found that the difference was mainly in gender and not race. It is usually quite easy to tell which gender the toys in the section you’ve entered are geared towards.…

    • 1044 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Gender Specific Toys

    • 1225 Words
    • 5 Pages

    This system then becomes the socially accepted norm along with the behaviors these toys promote. Boy toys are, as a rule, more physically and authoritively demanding then passive. Toys like Nerf Guns, footballs, and sports toys ,require that the players work together to take charge of the situations that arise in order to win the game. Few girl toys promote this degree of physical roughness and willingness to lead. One such exception is the Rebelle Nerf Gun, which has not been around very long, and is only one active girl toy out of many passive girl toys.…

    • 1225 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Boys on the other hand are taught to be manly, strong, and tough. Based on this idea many of their toys entail trucks, motorcycles, action figures, and sport related gadgets. While these perceptions have changed over the years and our society is continuously working towards accepting the different gender roles, toy companies are still…

    • 816 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Racism still exist in minorities. According to John J. O’Connor in “What Are TV Ads Selling to Children”, the TV commercials from, 1968 are still very much with us, and segregation still lives in the oddest places. His essay talks about how children’s programming is being exploitative, and disservice in the society. He states “Things haven’t changed much in the television business of children’s merchandising, and some aspects of the scene are more appalling” (93).…

    • 677 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Toys still favor a more stereotypical toy for boys and girls; girls have the pink and princess, while boys get heroes and blue and gray…

    • 714 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Children’s toys have helped construct the inequality concept of gender roles by their masculine and feminine packaging. In the world of toy marketing,…

    • 1000 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The author of this short article is outlining the contemporary views of society and creating a binary between social norms now and social norms in the 1950 's. These social norms that the author is talking about are very obvious in today 's society, whether you are walking down the toy aisle at a toy store or skimming through a catalog filled with toys and other things. If you look closely enough, you will notice that there is usually an abrupt shift from pink and creative, aimed at females, and blue and "tough", which is aimed at males. This change is very obvious in many stores, if not all of them. I agree with the author 's views that the gap between what is expected of girls and what is expected of boys remains vast, there is still a negative connotation if a boy is playing with barbie dolls and princess toys, and when there is a girl playing with monster trucks and swords. There should not be such an abrupt change, because when there is an abrupt change, kids see this as a sign that they have walked into somewhere they should not be.…

    • 713 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Toys and Childhood 1. What role do toys (including, in the broad sense, children 's film and literature) play in our society? When responding, please draw from the article "From Control to Adaptation" and your own experience. The role toys play in our society is shaping the way children see themselves and others in gender roles, in competition, and in general "play" (either alone or with one another.)…

    • 1350 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    This is exactly what attracts each gender. The pink section is full of toys such as Barbie, Disney princesses, baby dolls, and toy kitchens. The dull and dark aisle is full of toys such as WWE action figures, Legos, super heros, and construction toys. The packaging comes with certain words to attract them. The “girl toys” have words such as “pretty” or “fabulous”.…

    • 661 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Often times children will also be told what they can associate with and what is right and what is wrong. The article “Gender Identity Development in Children” mentions that at a young age, “children learn gender role behavior—that is, do¬ing "things that boys do" or "things that girls do. " It often occurs that children are scolded for doing something that is not feminine or masculine. However the problem is not just about who gets to play with what toys. This expands up to how each gender is treated and often times the treatments that both genders receive are very…

    • 1363 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Play is a major part of a child’s life and the use of toys within their play has had a significant influence on their self esteem and gender roles. Popular toys such as Barbie and Batman are being blamed for children developing a negative view of what is beautiful and acceptable in society. Barbie has always been a controversial issue as it gives young girls an unrealistic sense of what a woman should look like. Whereas Batman insights and sends a message to boys to be strong and tough. The toys a child plays with can shape their skills and the roles they will participate in later on in life.…

    • 2231 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Gender is obviously the state of being male or female. That being said, lately gender is not just being either male or female. It has grown to consume the “normal” social roles that are associated with it. Men and women follow the gender norms, or they are doomed to social ostracization. From an early age, boys and girls are made to assume their gender roles, mainly in the toys that they play with.…

    • 971 Words
    • 4 Pages
    Improved Essays

Related Topics