Racism still exist in minorities. According to John J. O’Connor in “What Are TV Ads Selling to Children”, the TV commercials from, 1968 are still very much with us, and segregation still lives in the oddest places. His essay talks about how children’s programming is being exploitative, and disservice in the society. He states “Things haven’t changed much in the television business of children’s merchandising, and some aspects of the scene are more appalling” (93). Rampant sexist stereotypes where girls play with dolls and look like “Charlie’s Angels”, and the boys play sports. Commercials not only to sell products but give a message that “Little girls must be prepared for a life of buying clothes and cosmetics…” (93). The audience who views
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programming. Saturday morning I watched Disney Channel commercials on 04/02/2015, viewing them frame by frame at times to catch the subtleties hidden, and taking extensive notes I viewed a Burger king commercial where two Caucasian girls were eating together when one of them dropped something, and a super hero slides across the screen like bolt of lightning a Caucasian boy, runs to rescue her, and in the background you can see a black child just eating this made me realize the sad conclusion that minorities are certainly still being discriminated against children's programming. As I tallied my numbers these facts and figures made it clear that tokenism is under the surface of these hypnotic ads selling sugary cereals, sugary drinks and Barbie Doll images with only white children being the leaders. The white male dominant world continues to feed the minds of our children alienation. In John J. O'Connor's article, "What Are T.V. Ads Selling to Children?" he states that, "commercials sell attitudes and values."(94) From what I see these values are truly
programming. Saturday morning I watched Disney Channel commercials on 04/02/2015, viewing them frame by frame at times to catch the subtleties hidden, and taking extensive notes I viewed a Burger king commercial where two Caucasian girls were eating together when one of them dropped something, and a super hero slides across the screen like bolt of lightning a Caucasian boy, runs to rescue her, and in the background you can see a black child just eating this made me realize the sad conclusion that minorities are certainly still being discriminated against children's programming. As I tallied my numbers these facts and figures made it clear that tokenism is under the surface of these hypnotic ads selling sugary cereals, sugary drinks and Barbie Doll images with only white children being the leaders. The white male dominant world continues to feed the minds of our children alienation. In John J. O'Connor's article, "What Are T.V. Ads Selling to Children?" he states that, "commercials sell attitudes and values."(94) From what I see these values are truly