Why Do Gender Stereotypes Stay Home

1495 Words 6 Pages
Does a father take care of the kids more than a mother does? Do more dads stay home with kids than moms do? Mostly not. Because, in our society, men are the providers of the family, and mothers are caregivers. There’s a belief that at the time of Stone Age, men used to do hunting and used to provide foods for family while women used to do housework and used to take care of children. Although this social activity has changed a lot now, it still exists in our daily life because some people still follow this unnecessary rule. It’s a gender stereotype that men are strong enough for work outside, while women are not working anywhere but in the house. The NIDO Milk ad constructs the idea that in society women are expected to be the most caregivers …show more content…
It shows that the mother is taking care of the kids when father is out working. The missing male character of this ad left this housework for his wife. His work is outside for making money where women’s world is inside of the house. Jean Kilbourne, the author of “Two Ways a Woman Can Get Hurt,” penned “men have power and women are the objects of that power.” (Page: 477, para: 4) This quote shows that males are forceful to females. There are lots of rules women have to follow to stay in the family that have made by men because women have no power over men. In this case, in the ad, the lady is being used by the missing father because he has the power. He is powerful because he works, earns money and is independent. Because of his richness he made a rule that his wife has to take care of his kids while he works to feed them. The reason for not using a male character in this ad is that in the company’s mind, some audiences might not take it easily if there was a man holding his kids and was saying those words from the advertisement. Because, in general some people still believe women are expected to be the care provider. It effects the women from today’s world because this ad indicates a line that can’t be crossed by the women. The line …show more content…
The ad also implies that women are expected to do the housework while men are expected to do jobs, businesses etc. In “The Gender Blur” Deborah Blum said, “One Christmas, I received a Barbie doll and a softball glove. Another brought a green enamel stove.” (Page: 1, para: 1) This quote shows how girls get treated from the beginning of their life. This excerpt has a connection with the ad because it also shows the limitation for the ladies. From the quote, it’s clear to see that girls usually get the soft gifts, and the gifts that is related to housework, such as cooking. This represents that they start learning about their limitation from the childhood. In the ad, the mother is also focusing on housework and making herself happy with this situation. This ad gives a message to the audience that the kids need to be with mother all the time in order to become happy. This is an issue for women because it is limiting women from being active in

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