Bud Light Party Commercial Analysis

Guinness; a beer company known around the world, based in Ireland, for a great tasting dark beer. There vastly different breeds of beer commercials, whether it be Budweiser’s infamous horses, or the “Bud Light Party” commercials, one thing remains constant, they all have a place in memory. Guinness Beer decided to push the envelope, so to speak, and display something different. There are many classifications of the word different, yet it is the audiences job to determine their own classification. The commercial starts off with, in my opinion, a great representation of a wheel chair basketball game, among six players all in wheelchairs of course, overshadowed by sappy, corny, heartwarming background music. The background music is soft, is heartwarming, is all of these things because the producer wants to draw in an audience, and wants to make sure the …show more content…
As a whole, the society will never be one hundred percent happy with the outcome of things, however as long as they can understand other people’s point of views, and not just jump and assume their opinion is right, the space we live in will be at ease. Accepting disabled people into culture and customs is prominent, or key. Without accepting and understanding disabled people, many things will occur; whether it be objectifying, skipping over, or oppression. The society needs to be educated on the subject, and if we start educating, should it be from a very young age? That may make disability an automatic part of society and not something we push off to the side. Yes, there will be kinks and failures along the way, as we can see in the Guinness commercial. However, once the knowledge has been passed around, hope will be there. Oppression will minimize, and able bodies that once did not understand the concept of being disabled, or even what disability was, will now accept and change to ensure a more positive