First published on Youtube on October 7th 2015, “Extra Gum: the story of Sarah and Juan”, is an advertisement that has become shared and viewed by many people on the internet due to it’s sweet interpretation of a young couples love story. In 1984, Extra was Wrigley's Company first ever sugar free product and became one of the most popular brands of chewing gum. The commercial begins in a high school setting where two young teenagers notice each other and are attracted the instant they exchanged glances. Soon after, the commercial shows Juan helping Sarah with her books and sharing gum together for the very first time. From simple night talks in the car, park dates, to prom night together, at some point they always seem to take out a Extra Gum
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But in a matter of two minutes, the video also establishes credibility by portraying a scene of two normal young teenagers that meet in high school and by advertising a brand well-known. When people see this commercial from their commodity of their home, their office, or even at school, they may find themselves thinking back to the time they were young and relating to the events portrayed in the commercial. By utilizing normal people rather than celebrities, it gives viewers a sense that meeting the love of your life at school is a possible real-life scenario. The story unfolds how something as simple as gum wrappers can be prominent in creating special moments together, throughout the journey as a couple. The brand, Extra Gum, establishes credibility itself because it has become one of the most popular brands of chewing gum in the United States. Trust is built within the viewer because it is an authentic brand that has been successful. In the commercial, Extra set themselves as a company, apart from the story. They cautiously including their gum by only enhancing the story, instead of surrounding the story around the product they are attempting to sell. With that being said, at the end of the story, emotional viewers will react more positively and find themselves purchasing the product when they feel that they can invest into characters and a …show more content…
The commercial intentionally included perfect moments, music with lyrics that could cause a lot of emotions, and depicted the couples character development so that the audience could get attached to the characters. The targeted audience Extra wanted to reach out is young teenagers who seek love. As the soft piano strains of “Can’t Help Falling in Love” by Haley Reinhart’s cover shimmer in the background all throughout the video, they make viewers become emotional. The lyrics transfer a feeling of happiness and love to make the viewers believe and get the audience emotionally invested in the commercial, and better yet, the couple’s story. By using storytelling and making the audience get emotionally involved, Extra shows that they represent more than just selling their product; they represent love. Getting the audience emotionally attached will motivate the viewer to believe the gum is worth it and will end up purchasing the
But in a matter of two minutes, the video also establishes credibility by portraying a scene of two normal young teenagers that meet in high school and by advertising a brand well-known. When people see this commercial from their commodity of their home, their office, or even at school, they may find themselves thinking back to the time they were young and relating to the events portrayed in the commercial. By utilizing normal people rather than celebrities, it gives viewers a sense that meeting the love of your life at school is a possible real-life scenario. The story unfolds how something as simple as gum wrappers can be prominent in creating special moments together, throughout the journey as a couple. The brand, Extra Gum, establishes credibility itself because it has become one of the most popular brands of chewing gum in the United States. Trust is built within the viewer because it is an authentic brand that has been successful. In the commercial, Extra set themselves as a company, apart from the story. They cautiously including their gum by only enhancing the story, instead of surrounding the story around the product they are attempting to sell. With that being said, at the end of the story, emotional viewers will react more positively and find themselves purchasing the product when they feel that they can invest into characters and a …show more content…
The commercial intentionally included perfect moments, music with lyrics that could cause a lot of emotions, and depicted the couples character development so that the audience could get attached to the characters. The targeted audience Extra wanted to reach out is young teenagers who seek love. As the soft piano strains of “Can’t Help Falling in Love” by Haley Reinhart’s cover shimmer in the background all throughout the video, they make viewers become emotional. The lyrics transfer a feeling of happiness and love to make the viewers believe and get the audience emotionally invested in the commercial, and better yet, the couple’s story. By using storytelling and making the audience get emotionally involved, Extra shows that they represent more than just selling their product; they represent love. Getting the audience emotionally attached will motivate the viewer to believe the gum is worth it and will end up purchasing the