“For friends that come together to reach for better,” could be a slogan for many positive products on the market. Would you ever guess it to be for a beer, such as Michelob Ultra? Michelob was originally an all malt beer when it was first brewed in 1896. However, for the first time, Michelob Ultra will also be brewed with 100 percent malt for a complex flavor while still being a “superior light beer,” according to www.anheuser-busch.com. Michelob Ultras unique ad and commercial both attempt to get their target audience to purchase their new and healthy beer; they so do so by using different techniques. The advertisement was more provocative and captured men’s attention with lust and also capturing women’s attention through envy. While the commercial
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One group is hiking and throwing their hands up in the air for accomplishment when they reach a magnificent looking waterfall in a jungle. Another group is located at a very tropical looking beach snorkeling and looking at exotic fish. The last group is in an upper class type of neighborhood going on an evening jog and all wearing the same green t-shirt. All these groups of friends seem like every day healthy people who like to laugh and have a good time on their unique adventures. The next scene shows all groups of friends drinking a Michelob Ultra beer. Then the commercial states its claim, saying that their beer is “for friends that come together to reach for better.” What’s most different is the commercial does what the ad didn’t; they backed up their claim with information. They support their claim by plastering on the screen that Michelob Ultra has only 95 calories and 2.6 carbs. They take it another step also by mentioning multiple times that Michelob ultra is the superior light beer. The claim does pan out, according to beer.underthelabel.com Michelob Ultra has 4 less grams of carbs than a popular competitor, Bud Light. Michelob Ultra also has a higher IBU (International Bitterness Units) count, which can measure what creates the unique taste of the beer. The commercial fails to identify these particular stats. Maybe they don’t want to inadvertently advocate another beer, or harm the sales of Bud-Light due to the fact that the company produces both beers. Without extensive research the consumer may lose trust in the commercial, the commercial simply makes a blind claim that they’re
One group is hiking and throwing their hands up in the air for accomplishment when they reach a magnificent looking waterfall in a jungle. Another group is located at a very tropical looking beach snorkeling and looking at exotic fish. The last group is in an upper class type of neighborhood going on an evening jog and all wearing the same green t-shirt. All these groups of friends seem like every day healthy people who like to laugh and have a good time on their unique adventures. The next scene shows all groups of friends drinking a Michelob Ultra beer. Then the commercial states its claim, saying that their beer is “for friends that come together to reach for better.” What’s most different is the commercial does what the ad didn’t; they backed up their claim with information. They support their claim by plastering on the screen that Michelob Ultra has only 95 calories and 2.6 carbs. They take it another step also by mentioning multiple times that Michelob ultra is the superior light beer. The claim does pan out, according to beer.underthelabel.com Michelob Ultra has 4 less grams of carbs than a popular competitor, Bud Light. Michelob Ultra also has a higher IBU (International Bitterness Units) count, which can measure what creates the unique taste of the beer. The commercial fails to identify these particular stats. Maybe they don’t want to inadvertently advocate another beer, or harm the sales of Bud-Light due to the fact that the company produces both beers. Without extensive research the consumer may lose trust in the commercial, the commercial simply makes a blind claim that they’re