Bud Light Between Friends Analysis

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The Commercial “Bud Light: Between Friends” shows two friends creating memories throughout their adult lives with the drink of a Bud Light beer. “Bud Light: Between Friends” adequately persuades adults to purchase their beer, not only for themselves, but encourages them to share the product with friends as well.
The commercial starts off with introducing different clips of two friends hanging out and enjoying the product, Bud Light beer, no matter if it is at a wedding, at a game, or simply at home. Bud Light displays that their beer will diminish and make all problems seem minor. For example, the clip at the beginning shows the two friends watching a live game together with the product. (See the First Ad in Bud Light's New Campaign 00:00:14

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