Now a days, companies are allocating more resources and putting more effort into their social media strategies as a tool to advertise. We have discussed that social media is a huge platform to reach millions of people from every age group, but it must be done correctly to be effective. To be an effective social media marketing campaign a company has to have a strategy, has to build brand awareness and has to create a sense of community. In my opinion, I believe that Bud Light has become an effective social media marketing campaign. Bud Light had a good strategy; as we all know, the famous show Game of Thrones is loved by many and with a new season approaching Bud Light decided to make a commercial that related to the Game of Thrones. While
