Today’s society focuses on the health, changing the methods of men’s lifestyle with brand named products; the purpose is to help men to fill in the gaps in their nutrition, hygiene, and attire. Bod and Old Spice’s purpose is to encourage men to smell great for the ladies, Adidas and Nike’s purpose is to create shoes for the public in order to be used in sports, and One-Day and Centrum’s purpose is to replenish vitamins that individuals fall to add in their diet. In this ad, Maxi Muscle’s purpose is to add a milk product into men’s diet. Though many brand name products have effective purposes, the visual advertisement must show the message they portray in order to effectively catch the audience’s attention while promoting their product in a
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The catchphrase “Milk for Real Men” targets only the male audience; it also represents a profound statement that “real men” drink their milk. However, the clarity of the text is misleading because it does not explain the concept of “real men”, resulting a false perspective of what Maxi Muscle means when they used their catchphrase. In addition, the words on bottom talks about the nutrition: “Real nutrition when you need it” (Maxi Muscle). After the phrase, it gives a brief description on how this products works, including important nutrition values: thirty grams of protein and BCCAs [branched-chain amino acids], but no fat. All these important details help build up lean muscles for men to do “manly things” (Maxi Muscle). Its message persuades the male audience that male athletes can drink it whether working out or participating in sports. Just like the “Milk for Real Men” catchphrase, the vague term of “manly things” does not specifically explain what tasks men can do; instead, the audience cannot visualize other ways males can use this product beside hiking and workouts. It deemphasize whether a man can drink it on the go; in addition, its lack to state if young adolescents or children have permission to use it could have parents and guardians worry about specific guidelines not presented in this ad; if the FDA
The catchphrase “Milk for Real Men” targets only the male audience; it also represents a profound statement that “real men” drink their milk. However, the clarity of the text is misleading because it does not explain the concept of “real men”, resulting a false perspective of what Maxi Muscle means when they used their catchphrase. In addition, the words on bottom talks about the nutrition: “Real nutrition when you need it” (Maxi Muscle). After the phrase, it gives a brief description on how this products works, including important nutrition values: thirty grams of protein and BCCAs [branched-chain amino acids], but no fat. All these important details help build up lean muscles for men to do “manly things” (Maxi Muscle). Its message persuades the male audience that male athletes can drink it whether working out or participating in sports. Just like the “Milk for Real Men” catchphrase, the vague term of “manly things” does not specifically explain what tasks men can do; instead, the audience cannot visualize other ways males can use this product beside hiking and workouts. It deemphasize whether a man can drink it on the go; in addition, its lack to state if young adolescents or children have permission to use it could have parents and guardians worry about specific guidelines not presented in this ad; if the FDA