Firstly, the ad creates a very somber mood due to covering a sensitive subject, the natural disasters of the past year. The use of the song “Stand By Me” is perhaps the most notable, as it is a slower and more soulful then the original song by Ben King, and that is surely not by accident. The ad also conveys a sense of seriousness in terms of the situation. The manager is seen as being very concerned upon receiving the phone call, and is quickly taking charge to move things quickly once he arrives at the
Firstly, the ad creates a very somber mood due to covering a sensitive subject, the natural disasters of the past year. The use of the song “Stand By Me” is perhaps the most notable, as it is a slower and more soulful then the original song by Ben King, and that is surely not by accident. The ad also conveys a sense of seriousness in terms of the situation. The manager is seen as being very concerned upon receiving the phone call, and is quickly taking charge to move things quickly once he arrives at the