Budweiser's Argument Analysis

If you live in America you have probably seen the famous Budweiser Clydesdale commercials come across the TV screen once or twice. The beautiful horses’ trotting around with their white hoofs perfectly composed just makes you want to have an ice-cold Budweiser beer. On the other hand, Bud Light’s new slogan “The perfect beer for whatever happens” tries to portray a party like lifestyle for anyone who’s wiling to give it a try. In fact, the largest brewing company in the United States, Anheuser- Busch, owns both of these brands. If the same company owns these two brands, why do their commercials differentiate so much? The Budweiser commercial draws from people’s inner emotions in their 2013 super bowl ad titled “Clydesdales Brotherhood”. However, …show more content…
Budweiser took the approach by having something that people can have a deeper emotional experience just by watching it. Budweiser continues to stay a classy brand that everyone can enjoy. Bud Light approach differs from Budweiser in the fact that it presents a fun lifestyle where anyone is down for anything. The “Up For Whatever” campaign took some criticism in 2015 for releasing a questionable label on their bottles. The full label reads “The perfect beer for removing ‘no’ from your vocabulary at night”. Social media took fire saying that Bud Light was promoting a “rape like culture”. Alexander Lambrecht, Bud Light’s vice president, took in the criticism and released a statement saying “The Bud Light Up for Whatever campaign, now in its second year, has inspired million of consumers to engage with our brand in a positive and light hearted way. It’s clear that this particular message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior. As a result, we have immediately ceased production of this message on all bottles.” This is just one example where an ad campaign has taken some heat either because of what is says or