Hyundai Elantra

Hyundai 's first offerings in the United States were a failure, due to their reliability problems. The Excel and Scoupe sedans often fell apart with low mileage, and had numerous mechanical issues involving transmissions, electrical components, and the engine itself. After not being able to land a substantial chunk of the American marketplace, this South Korean automaker decided to double its efforts, in releasing new vehicles that would offer years of service at a reasonable price. They have reaped these dividends, as their cars are highly rated by automotive publications, and their sales numbers have grown exponentially. You will not hear cackles of laughter when you mention Hyundai vehicles, and models such as their Elantra, have become…

CASE BRIEF – TATA NANO DESCRIPTION Tata developed and started manufacturing Tata Nano, “the cheapest car in the world”, and has to decide the level of production capacity. Should Tata be conservative risking to cede market to competitors or should they make an aggressive commitment? EVALUATIONS Tata worked years to develop a ULCC (Ultra Low Cost Car) targeting the bottom end of the pyramid of the Indian population. The development of Tata Nano was based on 3 main targets: cost lower than Rs 1…

A Dad’s Gotta Do What a Dad’s Gotta DO Briton Hyundai developed a hilarious commercial, staring Kevin Hart, to be released during the 50th anniversary of the Super Bowl as entertainment for all of those crazy, overprotective parents out there. Hyundai released the Car Finder commercial during the 2016 Super Bowl in order to promote the new feature in front of all those overprotective parents watching Super Bowl commercials. Every parent wants to protect their children, especially when they…

This September, the 2017 Genesis G80 will officially launch Hyundai’s luxury brand in North America. The new model replaces the previous Hyundai Genesis sedan and is priced from $42,350, including a $950 destination charge. Higher Price, More Standard Amenities With a cost difference of $2,650 between old and new, this represents a 6.8-percent price increase over the previous model. Even so, the Genesis G80 provides an improved list of standard content, including a host of safety features…

Before determining whether the advertisement is effective or ineffective the purpose of the advertisement must be understood. Hyundai Motor Company, established in 1967 and the world’s largest automobile manufacturing plant in Ulsan, South Korea, produces over 1.6 million vehicles annually. Hyundai strives to create vehicles that live by their motto, “New Thinking. New Possibilities.” In the TV commercial, Kevin Hart plays an overprotective father who lends his daughter’s date the keys to his…

about 1955 hrs Ikhra called back reporting that her vehicle was now missing and she suspected Diriye took the vehicle but she did not see him actually take the vehicle. I went back to the address and contacted Ikhra and her mother, Isniino Osman. Isniino is the registered owner of the vehicle, but Ikhra is the primary driver of the vehicle. Isniino speaks little English, therefore, Ikhra processed as the translator. Isniino stated that she did not give anyone else beside Ikhra permission to…

Hyundai’s Super Bowl 50 Commercial is a good example of how advertisers use emotional appeals to target consumers. We will analyze this commercial in more detail throughout this essay. As the official automotive sponsor of the National Football League, Hyundai had a great advertising presence during Super Bowl 50th. Hyundai released a spot titled “First Date” that marketed the Genesis sedan (Bruce). This commercial used the humor of…

It is now the first Sunday in February and everyone is watching one and only one thing across America. The Super bowl. There are only tree reason why to be watching this massive event. You are either watching for the game itself, the commercials or both. For the super bowl, the commercials are a memorable part of the game because no one has seen them before and they are usually are different and more interesting to the viewer compared to regular commercials. I find that these commercials has…

Hyundais have long remained a top-of-the-line brand with some of the best models launching in 2018, and you have one of the best fuel cell cars on the market. You can choose from a variety of models. For example, you might choose the 2018 Hyundai Sonata SE, which starts at an asking price of $22,050. That's a fair bargain considering how you have all the latest technology like blind-spot monitoring, automatic headlights and a backup camera. Some of the popular models of Hyundai long into 2018…

Deciding between an Elantra or a Camry Three years ago, my old pickup truck sustained major problems. The truck wasn’t going to survive much longer, so I decided to shop around for a new car. The Hyundai Elantra and the Toyota Camry were the two cars that I liked the most; therefore, I researched both cars to see which car was the best choice. During my research, I found that the Elantra and the Camry listed around the same price; however the Elantra listed a little…