Case Study Of Hyundai

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This September, the 2017 Genesis G80 will officially launch Hyundai’s luxury brand in North America. The new model replaces the previous Hyundai Genesis sedan and is priced from $42,350, including a $950 destination charge.

Higher Price, More Standard Amenities

With a cost difference of $2,650 between old and new, this represents a 6.8-percent price increase over the previous model. Even so, the Genesis G80 provides an improved list of standard content, including a host of safety features previously offered as part of a $3,500 tech package upgrade attainable by also selecting a $3,900 signature package.

The new standard features include: smart cruise control with stop/start, blind spot detection with rear cross traffic alert, lane departure warning and lane keep assist, high beam assist,
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Additional Trims and Available Packages

The two other trims are 3.8 AWD (all-wheel drive), priced from $44,850 and the 5.0, priced from $55,500. Both prices reflect a $950 destination charge.

Two packages are offered on 3.8 RWD and 3.8 AWD editions. Also, besides the features found in the 3.8 RWD, the 3.8 AWD brings in a headlamp washer, a heated steering wheel, and heated rear seats.

A premium package ($4,750) brings in LED fog lights, and power tilt-and-slide panoramic roof, a 14-speaker Lexicon audio system, a 7-inch color multi-information display in the instrument panel, a rear view camera with parking guidelines, ventilated front seats, a power rear sunshade, and manual rear side window shades.

The ultimate package ($4,200) can be had only after choosing the premium package. This amenities group brings in upgraded leather seating surfaces, a power driver’s seat extender, wood and aluminum trim, a head-up display, a power trunk lid, and a 17-speaker Lexicon audio

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