This is an advertisement for the Daihatsu Hijet MPV. There is a large headline that says “Picks up five times more women than a Lamborghini”. You then see a smiling man pointing to his Daihatsu Hijet MPV which is filled with five women. All of them look happy and excited to be in this car. The body text explains all of the benefits of the Daihatsu. Some of these includes six comfortable seats, five speed gearbox, two sun roofs and a cheaper price than a Lamborghini. At the end of the body text the name of the car is slightly bigger font and bolder than the rest of the body text. Under the body text and to the left there is the company logo and the phrase “NO-NONSENSE VEHICLES” in a black box. On the bottom right hand side you see a red bar
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Then it says “this little babe-magnet is the Daihatsu Hijet MPV”. We know this is a reference to me five attractive women in the car. Next it talks about its features some we see in the picture of the car and some internal features. At the end the body text talks about the dramatic difference in price between the Daihatsu Hijet MPV and a Lamborghini.
If we look in the car we can see that every one is what is considered traditionally attractive. The only person who is not “attractive” is the man in the driver's seat. He is what would be considered traditionally unattractive because he wears glasses, has a goofy face, and ugly clothes. This shows the idea that even the least attractive men can get lots of women if you have this car
This advertisement compares the Daihatsu Hijet MPV to a Lamborghini. The main headline point out that you can only “pick up” on woman in the lamborghini since it only has two seats. Whereas the Daihatsu Hijet MPV has six total seats allowing you to “pick up” 5 women. This advertisement most likely appeals to single, strait, younger men. The idea of picking up women may have compelled the men of that time to go buy the
Then it says “this little babe-magnet is the Daihatsu Hijet MPV”. We know this is a reference to me five attractive women in the car. Next it talks about its features some we see in the picture of the car and some internal features. At the end the body text talks about the dramatic difference in price between the Daihatsu Hijet MPV and a Lamborghini.
If we look in the car we can see that every one is what is considered traditionally attractive. The only person who is not “attractive” is the man in the driver's seat. He is what would be considered traditionally unattractive because he wears glasses, has a goofy face, and ugly clothes. This shows the idea that even the least attractive men can get lots of women if you have this car
This advertisement compares the Daihatsu Hijet MPV to a Lamborghini. The main headline point out that you can only “pick up” on woman in the lamborghini since it only has two seats. Whereas the Daihatsu Hijet MPV has six total seats allowing you to “pick up” 5 women. This advertisement most likely appeals to single, strait, younger men. The idea of picking up women may have compelled the men of that time to go buy the