What’s the purpose of an ad? Is the purpose of an advertisement to persuade us into buying a product that is shown to us? Well, the purpose of the 1967 BMW ad was to persuade the audience to buy a two door sedan. This ad reveals a lot about that era and the society. We learn a lot about the culture by analyzing the ad that is being displayed that persuades the audience to buy a luxurious car. BMW was started in 1917 as an aircraft manufacturer. BMW is a German company which its headquarters is located in Munich, Germany. In 1923, BMW started manufacturing motorcycles at first, then five years later, began manufacturing automobiles. In 1959, BMW was in a financial crisis and the company wasn’t sure if they could continue, so they decided to
…show more content…
What owner wants to keep wasting their money on a car that constantly needs attention? No one. BMW is telling the audience that this car rarely needs repairs, so you don’t have to be concerned about that. They also bring up the idea that it is 25 miles per gallon. In 1967, 25 MPG was pretty good considering that forty-nine years later, a good MPG is 30 MPG and above. BMW then states that they’ve been working on automobiles for fifty years and their only vision was to build the best car. BMW has the best car of all time and the audience should buy from them because it’s been their vision from the start. The description of the ad ends with BMW stating, “Funny thing, though. The one complaint we get from BMW owners is that their wives like it too. The only solution we can think of is two BMW’s. His and Hers.” One BMW isn’t good enough, why not get a second one for your wife? BMW is trying to persuade the audience to get another one just because the men 's’ wives like …show more content…
It’s a discrimination on a certain sex, but it’s typically pointed towards women. During the 1960’s, there was a lot of sexism towards women. The sexism was towards the woman 's body and the women’s role in America. In that era, sexism was shown by advertisements. For example, the BMW ad states “Why is a BMW a man’s car?” That question reveals a lot about the company and the ad, BMW thought that their automobile was only for a man’s taste. According to BMW. a man 's taste consists of properties that are reliable, but that makes no nonsense. During the 1960s, wives were looked as property and they were considered reliable and would obey their husbands in any, and every way, without causing any
What owner wants to keep wasting their money on a car that constantly needs attention? No one. BMW is telling the audience that this car rarely needs repairs, so you don’t have to be concerned about that. They also bring up the idea that it is 25 miles per gallon. In 1967, 25 MPG was pretty good considering that forty-nine years later, a good MPG is 30 MPG and above. BMW then states that they’ve been working on automobiles for fifty years and their only vision was to build the best car. BMW has the best car of all time and the audience should buy from them because it’s been their vision from the start. The description of the ad ends with BMW stating, “Funny thing, though. The one complaint we get from BMW owners is that their wives like it too. The only solution we can think of is two BMW’s. His and Hers.” One BMW isn’t good enough, why not get a second one for your wife? BMW is trying to persuade the audience to get another one just because the men 's’ wives like …show more content…
It’s a discrimination on a certain sex, but it’s typically pointed towards women. During the 1960’s, there was a lot of sexism towards women. The sexism was towards the woman 's body and the women’s role in America. In that era, sexism was shown by advertisements. For example, the BMW ad states “Why is a BMW a man’s car?” That question reveals a lot about the company and the ad, BMW thought that their automobile was only for a man’s taste. According to BMW. a man 's taste consists of properties that are reliable, but that makes no nonsense. During the 1960s, wives were looked as property and they were considered reliable and would obey their husbands in any, and every way, without causing any