Today’s technology seems so convenient and wonderful but it causes many problems in people’s lives. The biggest issue in the United States right now is texting and driving. So many lives have been taken due to this bad decision. In 2009, the Federal Motor Carrier Safety Administration stated that texting and driving increases the risk of crashing by twenty-three percent. The AAA Foundation of Safety sent out a survey and found that ninety percent of people realize that texting and driving is very dangerous, but thirty-five percent of people admitted to sending a text message or e-mail while driving. AT&T made a very moving advertisement called, “Close to Home; It Can Wait” reenacting a texting and driving scene. AT&T uses all of the rhetorical
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Most people can admit to texting and driving or checking their phone while driving at least once in their lifetime. Most people do not see the danger of doing this because they have never been personally affected by the consequences of texting and driving. AT&T effectively uses pathos in this advertisement by creating a very realistic storyline. This advertisement starts out with a young boy riding his bicycle home. It then shows a mother and daughter leaving to run errands in the mother’s car. The mother is talking on her cellphone with her significant other while driving and once they get off of the phone with each other she decides to glance down at her phone to look at a post. Once this happens she then swerves into the left lane and collides with a truck and completely totals her car and the truck. Pathos is very relevant at this moment because it then rewinds the collision in slow motion and shows the expressions on the people’s faces surrounding the crash and the face of the mother and daughter during the crash. While watching this part of the advertisement, one feels guilty because one sees the consequences of texting and driving. One also feels sad because they see how the family was before the crash and notice how things would be very different if the mother resisted the urge to check her phone and …show more content…
AT&T is the cell phone company that published this advertisement which makes viewers notice the message of the advertisement more. The advertisement is already very moving and once it shows that AT&T published it, it makes the viewers feel cared for. At the very end of this text, AT&T makes a very important statement; “AT&T reminds you, it can wait.” When the phone company says this, it reminds the viewers that AT&T feels strongly about the issue at hand. Logos is present in this advertisement when it states at the end “No post is worth a life, No glance is worth a life, No email is worth a life, No text is worth a life.” This statement is very powerful coming from a phone company because in most cases they would want people to use their cellphones. The fact that they are advising against the use of cellphones while driving is very important and it shows that texting and driving is a major
Most people can admit to texting and driving or checking their phone while driving at least once in their lifetime. Most people do not see the danger of doing this because they have never been personally affected by the consequences of texting and driving. AT&T effectively uses pathos in this advertisement by creating a very realistic storyline. This advertisement starts out with a young boy riding his bicycle home. It then shows a mother and daughter leaving to run errands in the mother’s car. The mother is talking on her cellphone with her significant other while driving and once they get off of the phone with each other she decides to glance down at her phone to look at a post. Once this happens she then swerves into the left lane and collides with a truck and completely totals her car and the truck. Pathos is very relevant at this moment because it then rewinds the collision in slow motion and shows the expressions on the people’s faces surrounding the crash and the face of the mother and daughter during the crash. While watching this part of the advertisement, one feels guilty because one sees the consequences of texting and driving. One also feels sad because they see how the family was before the crash and notice how things would be very different if the mother resisted the urge to check her phone and …show more content…
AT&T is the cell phone company that published this advertisement which makes viewers notice the message of the advertisement more. The advertisement is already very moving and once it shows that AT&T published it, it makes the viewers feel cared for. At the very end of this text, AT&T makes a very important statement; “AT&T reminds you, it can wait.” When the phone company says this, it reminds the viewers that AT&T feels strongly about the issue at hand. Logos is present in this advertisement when it states at the end “No post is worth a life, No glance is worth a life, No email is worth a life, No text is worth a life.” This statement is very powerful coming from a phone company because in most cases they would want people to use their cellphones. The fact that they are advising against the use of cellphones while driving is very important and it shows that texting and driving is a major