The automobile has long been seen as an icon of American heritage and consumerism. Dodge’s super bowl ad “Wisdom” deviates from the standard commercial norms by using a variety of senior citizens to appeal to a younger audience. Dodge successfully delivers a commercial that captures the spirit of the American automotive industry through the use of the narratives delivered by old men and women of America. The video begins with several senior citizens instilling words of elderly wisdom on the viewers. Their names and ages are also displayed as they give their sensible words to the viewing public such as, “Live for now”, “Always tell the truth,” and “Never cheat.” Each of their ages appears to be over a hundred or over. In the background a car’s
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This ad attains a sort of masculine feel without excluding the female audience; it achieves a sense of gender neutrality. The ad targets people of all ages and backgrounds due to its use of male and female senior citizens from different ethnicities. Dodge does not specifically establish a targeted demographic, but I believe this is intentional at an attempt to reach a wider audience.
Dodge’s ad uses the elderly’s portrayal and the rebellious tone of the ad to effectively create a message that grabs the attention of the younger and older demographic of Americans watching the advertisement. Dodge’s ad has received generally favorable reviews by critics and audiences around the country. The advertisement has also amassed a massive sixteen-million views on Dodge’s YouTube channel. The advertisement has not only has achieved Dodge significant commercial success, but has also attained a fan base along with it. It is no surprise that Dodge
The ad uses a strong sense of pathos and ethos, but makes very little use of logos. The ad attracts an audience by heavily relying on emotions and the ethical appeal of the sweet old people portrayed in the video. The ad uses the elderly’s stories and anecdotal advice that induces an emotional attachment to Dodge as representing a symbol of American
This ad attains a sort of masculine feel without excluding the female audience; it achieves a sense of gender neutrality. The ad targets people of all ages and backgrounds due to its use of male and female senior citizens from different ethnicities. Dodge does not specifically establish a targeted demographic, but I believe this is intentional at an attempt to reach a wider audience.
Dodge’s ad uses the elderly’s portrayal and the rebellious tone of the ad to effectively create a message that grabs the attention of the younger and older demographic of Americans watching the advertisement. Dodge’s ad has received generally favorable reviews by critics and audiences around the country. The advertisement has also amassed a massive sixteen-million views on Dodge’s YouTube channel. The advertisement has not only has achieved Dodge significant commercial success, but has also attained a fan base along with it. It is no surprise that Dodge
The ad uses a strong sense of pathos and ethos, but makes very little use of logos. The ad attracts an audience by heavily relying on emotions and the ethical appeal of the sweet old people portrayed in the video. The ad uses the elderly’s stories and anecdotal advice that induces an emotional attachment to Dodge as representing a symbol of American