The Cadillac commercial excellently displays the Cadillac as the archetype of American ideals. The Cadillac commercial is focused on a man who aspired to be succeed, and then was able to through his hard work. The protagonist in the commercial compares himself to dedicated innovators like the Wright brothers and Bill Gates, suggesting that his life of luxury is derived from his perseverance in pursuit of success. The man also shows a thirst for even more luxury through his eagerness to go to work in his Cadillac at the end of the commercial. The man personifies the culmination of aspiration, innovation, and determination which are all American ideals, and a man that successful would only choose a car that exemplifies himself and could help
