Summary: Imported From Detroit

In 2011, a commercial aired during the Super Bowl whose catch phrase was “Imported from Detroit”. The auto industry was raised in Detroit and had recently fallen on hard times, which included a bailout in 2009. Detroit had seen better days; Chrysler had seen better days. In the downward spiral that the industry seems to be heading, Chrysler found a way to stand out. It featured Marshall Mathers III, better known as Eminem driving the new Chrysler 200 through the city of Detroit, which just happened to be where the headquarter of Chrysler is located. The narration is part of the power behind the commercial and in the first minute he asks a series of questions to get the viewer thinking. This commercial is aimed to inspire and influence the viewer through the elegance of the car, the local production, and the individual driving the car. This commercial tries to convince viewers …show more content…
In the two-minute commercial it starts off showing abandon buildings and factories. It also shows the Iron Fist of Detroit and a painting on a wall of a building depicting hard working individuals. First, buying cars and supporting car companies not made in America takes jobs away from hard-working Americans. Second, even though Chrysler was not into making luxury cars before the Chrysler 200 does not mean they don’t know how to make a car as compatible if not better than the exotic foreign cars already on the market. Finally, since they are based in Detroit they know about all the difficulties that the city has had over the years and they are working towards a brighter future. In this commercial I am emotionally connected with the company and Detroit and am glad to know just because they are down now, doesn't mean they are done fighting, they just need some help from their viewers to pick it back up