R Cumb A Short History Of America Analysis

Improved Essays
A. Kunstler, James H. “R. Crumb’s A Short History of America” Kunstler. 01 Feb 2010. Web. 21 Feb 2017
B. The central message that “R. Crumb’s A Short History of America” by James H. Kunstler is being presented to me is an upsetting and a disturbing one. In the first photo, we see that there is a forest next to an open field with wildlife peacefully living their lives with no worries. With each photo seen, that same forest next to the open field begins to change as new inventions are being created. As new technology is introduced to the land, the forest and fields that were once so beautiful and filled with life, begin to disappear.
C. The position that I feel I fully under is a neutral position. The reason I feel this way, is because even though
…show more content…
In the Chevrolet commercial, it seems that they are trying to send two messages. One of the message that is being presented to their audience is that Chevrolet builds sturdy trucks that can be reliable for many years. In the commercial, it shows a family outside of an auto repair shop and they look concerned like they just got in a car accident. The mechanic steps out of the shop stating that the truck is too old for how much it would cost to fix it. As the owner of the truck grabs his belongings out of the glove compartment, there’s a black and white photo of him as a child with his father and the truck is in the background. Now saying that, the other message that Chevrolet is trying to send is an emotional one. The moment the owner looks at the photograph, it seems like all his memories as a child with the truck came back to him. So, owner signs a blank check and hands it to the mechanic and tell him to just fix the truck. The message is, no one can put a price on precious …show more content…
With this commercial, I feel I would be a resistant audience. If I had to decide on whether I should put a blank check in the hands of a mechanic to fix a truck that might break down again or purchase a newer, more reliable, vehicle, I would have to go with a newer vehicle. Now the audience that I think the commercial is trying to neutral one. Most people are not mechanically inclined when it comes to vehicles, so a Chevrolet truck would be perfect. With a Chevrolet truck, with just basic maintenance, the truck can last a very long time.
D. Pathos appeal is appropriate for this commercial. When the owner of the truck was outside, he was met by what looks like his son and wife. After the wife asked if he was ok, she proceeds to ask him if the truck was part of the family. Also, after the man hands the blank check to mechanic, the family leave the repair shop with a sign of relief like they are getting an old friend back.
E. Watching this commercial, I found the argument not very persuasive in my eyes. I can’t see anyone spending so much money on an older vehicle that will most likely break down in the near future. I also don’t understand that if the man has a child, why would he think about the child’s safety? With newer vehicles, the safety features are impeccable compared to an extremely old model vehicle. If I were to change anything to the commercial, I would have added flashbacks of the man in his childhood with his father driving the truck. Other than that one change,

Related Documents

  • Improved Essays

    Even though I am not the traditional pickup truck consumer, at least what I imagined what a pickup truck consumer should be, I do consider myself a tech savvy modern and sophisticated consumer that demands the best from a vehicle-or a tool,…

    • 497 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Along with myself many other people felt the same way. What is it about this ad that makes it so appealing? When a company produces an advertisement, its main objective is to connect with the audience and get the product the company is showcasing to sell. Although the ad never really describes the product, it does, however, appeal to persuade many people into switching to their product.…

    • 851 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Charles Russell and Frederic Remington were artists well-known for their depiction of the Old West. Using posters, oil on canvas, and bronze as mediums, they provide an extensive journey from 1888 to 1909 revealing the atmosphere in association with the West. The expansion West provided an opportunity for the United States to not only grow as a nation, but to explore new territories for resources, land, and settlement. In relation, the closing of the frontier in 1890 signified the result of development, which brought Indians and Americans closer together. Sharing the land would prove difficult and create tensions as seen in some of the illustrations, despite the last Indian wars ending about a decade prior.…

    • 1220 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The commercial titled Chevy Runs Deep is extremely powerful. The creator of the commercial exploited the audience with effective use of pathos. The author of the video managed capture all three categories of audience with such a heart wrenching emotion. Whether an audience member was resistant, neutral, or sympathetic to Chevy, all could find compassion in a father’s willingness to pay extra to keep an old truck that appeared to be in the family since the father was a child himself. The message the audience received is one that a Chevy is long lasting and worth keeping in the family to pass down.…

    • 346 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    In the painting of the Milkmaid’s family, they were using horses as a source of transportation, but now in 1940’s there is multiple source of transportation. In the ad, you notice the happy family driving their brand new Oldsmobile. This car is different from any other cars. This car has automatic drives, you don’t need a clutch to press the gas anymore, and lastly you save ten to fifth teen percent on gas. This advertisement does a really good job appealing to a viewer sense of logos because the viewer begins to think about all of the benefits of having this car, and how it could make their life more convenient.…

    • 1127 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    In the State Farm commercial, “Jacked Up”, two situations have the same dialogue but also have contrasting tones to each other. During the first situation, a father bought his daughter her very own car. The second situation has a businessman who walks up to his car and sees his tires and front bumper is missing. The young girl would say a phrase with an excited, shocked tone that will then be followed with the businessman saying the same phrase but in a more exasperated and annoyed tone. The main purpose of this commercial is to show viewers that for automobile happy surprises and upsetting disasters, State Farm has it covered.…

    • 217 Words
    • 1 Pages
    Improved Essays
  • Superior Essays

    The company itself, has had many achievements alongside car and truck production. The American truck market is extremely large and has a broad range in truck type. For the last 39 years, ford has claimed they are the number one full sized truck seller with over six hundred thousand trucks sold in the year of two thousand sixteen. With a new generation of heavy duty and light duty trucks coming from Ford with full redesigns, it’s clear which truck brand is better than all…

    • 1268 Words
    • 6 Pages
    Superior Essays
  • Decent Essays

    Wit humor, testimonials, and bandwagons all help companies of many different varieties to promote there product, and Kia used all three to convince car buyers across the nation that they have the best cars. So go, stop reading, buy a Kia, but first, watch this very persuasive, hilarious commercial for the Super Bowl 2017, brought to you by…

    • 471 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Through out the commercial, the car is shown driving to places. It tries to prove that the customers can trust that the product is good. While going down a curvy road, they can trust that the brake would work. At the end of the video, it said that the jeep was America’s smallest and lightest SUV. The buyers can be sure that this is true.…

    • 425 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    The mother is talking on her cellphone with her significant other while driving and once they get off of the phone with each other she decides to glance down at her phone to look at a post. Once this happens she then swerves into the left lane and collides with a truck and completely totals her car and the truck. Pathos is very relevant at this moment because it then rewinds the collision in slow motion and shows the expressions on the people’s faces surrounding the crash and the face of the mother and daughter during the crash. While watching this part of the advertisement, one feels guilty because one sees the consequences of texting and driving. One also feels sad because they see how the family was before the crash and notice how things would be very different if the mother resisted the urge to check her phone and…

    • 707 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The advertisement is very detailed in all aspects of the job. Again, looking at figure 1, one can see how in depth the description of the job goes. To begin with, the ad gives some background into the company that the new employee would be working for. It adds to the jobs credibility when the job searcher reads, “Bettertruck has been in the trucking business for 25 years, and has been recognized by the American Trucking Association as one of the safest and best companies to work for” (“How to Write Job Ads”). Following the description of the position itself and typical pay and healthcare benefits, the post paints an appealing picture when it describes the location of the job.…

    • 1287 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Truck Vs Truck Essay

    • 821 Words
    • 4 Pages

    while researching, I found out safety features were amazing why? Even though the truck is consider a high profile vehicle it is probable for flipping or can be accidentally hitting other objects with out knowing. Safety features the truck had were amazing and the resign I say this is, when I did research on my truck it had twelve airbags. The front of the cab has two, the side of passenger side has a curtain and roll airbag that is also the same for the driver side of the truck. On the back end of the cab there are only roll airbags and back side seat airbags.…

    • 821 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In the specific commercial, Maddie by 2014 Chevy the message can best be portrayed as, Chevy cars are going to last for the long run. This can be most easily understood by the last note left on the screen at the end of the commercial, “A best friend for life’s journey.” This helps watchers come to the conclusion that Chevy cars are meant to last much as the analogy that a pet will act as your best friend for life. That is the point of going through the emotions of the commercial because you will eventually make the connection that the point of the commercial is for the car to act as a “dog” in life. Another message that can be taken from this commercial is that Chevy is thinking about your life journey when the company is mass manufacturing their cars.…

    • 1039 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    On the arm is painted a red semi-truck with an empty cargo bay. The message “Stop the Violence, don’t speed” is placed above the arm in all capital letters, varying font size and color. “Stop the violence” is written in white and below it “don’t speed” is written in red, both contrasting with the dark gray background. The “don’t speed” advertisement appears to be the most astonishing among the entire campaign because of choice and appearance of the people used.…

    • 824 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    What’s the purpose of an ad? Is the purpose of an advertisement to persuade us into buying a product that is shown to us? Well, the purpose of the 1967 BMW ad was to persuade the audience to buy a two door sedan. This ad reveals a lot about that era and the society. We learn a lot about the culture by analyzing the ad that is being displayed that persuades the audience to buy a luxurious car.…

    • 1113 Words
    • 5 Pages
    Improved Essays

Related Topics